Director, Marketing Operations

Director, Marketing Operations

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.

At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued. Join us and become part of a company that's empowering people to unlock their digital potential! To get a sneak peek into our culture, find us on Instagram: @optimizely

This is a pivotal role of the Marketing Operations team, responsible for our marketing & campaign operations process & efficiency.

As the Director, Marketing Operations, you will collaborate closely with other leaders on the GTM Strategy & Ops team and with our Marketing organization to drive world class marketing operations across Optimizely. This is an ideal role for a self-motivated individual who is detail-oriented yet can zoom out and see the big picture to ensure all operational puzzle pieces come together.

Job Responsibilities

• Establish campaign operations priorities, allocate resources, and serve as the subject matter expert on campaign build & execution best practices
• Lead the campaign operations team to deliver best in class marketing campaigns
• Collaborate with Marketing team to translate business needs into process & technology requirements
• Identify and implement process improvements to drive business objectives
• Partner with the senior director to define and execute the strategic marketing operations roadmap
• Optimize existing technology and processes to drive efficiency and effectiveness in support of Optimizely's overall marketing strategy
• Communicate project status updates, timing, and implementation plan with GTM Ops & Marketing teams
• Own the relationship with 3rd party agencies to drive improvements in our campaign & operational processes
• Assess, develop, and enforce system governance policies (GDPR, CASL, CCPA, etc.)
• Hands on leader with the goal of maximizing team members' success through coaching and development

Knowledge and Experience

• High level strategic thinker with a roll-up your sleeves mindset to meet goals & objectives
• 7+ years of experience in sales/marketing/revenue operations
• 2+ years of people management experience
• Experience in a high-growth B2B SaaS environment preferred
• Proven experience developing & leading central campaign operations
• Strong leadership & organizational agility; Ability to rapidly gain/build trust and confidence of internal and external stakeholders at all levels
• Strong project management skill set, including the ability to accurately specify project timeframes, dependencies and risk factors, and manage multiple priorities and tasks simultaneously

Education

Bachelor's degree in marketing, business, or a technical field, or equivalent work experience

Competencies

Acting Strategically

Building and Supporting Teams

Critical Thinking

Presenting and Public Speaking

Prioritizing and Organizing Work