Team Lead, Marketing Operations

Team Lead, Marketing Operations

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.

We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.

At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1600 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.

Join us and become part of a company that's empowering people to unlock their digital potential!

Introduction

The Team Lead, Marketing Operations is a critical role within Marketing Operations, responsible for ensuring flawless execution of marketing campaigns, efficient use of tools and processes, and effective team management. This role provides the leadership necessary to align campaign operations with broader marketing and business goals, while also serving as a key connector between strategy and execution. This will be an in-office role to provide coaching and guidance to entry-level marketing operations individual contributors.

Working Hours: Monday to Friday (2 PM to 10 PM)

Who You Are

· 2+ years experience in a marketing operations or 1+ year in a project management role

· Experience working with different stakeholders and project management tools

· Hands-on experience with Marketo or similar marketing automation platforms

· Experience overseeing a team and project management experience

· Excellent spoken and written communication as well as receptive listening skills

· Ability to work with deadlines and learn quickly in a fast paced environment

· Solid organizational skills including attention to detail and multitasking skills

· Flexible and focused among competing priorities

· Analytical experience relating to ad hoc requests, operational improvement, and business intelligence tools

What the Job Involves

· Coordinating the campaign queue alongside with the Marketing Operations Manager

· Overseeing workloads and ensuring SLAs are met by the Marketing Operations Associates

· Reporting on team workloads and capacity to the Marketing Operations Manager

· Building email, paid media, content and event campaigns using Marketo

· Setting up A/B tests for email campaigns and creating reports

· Communicating with stakeholders and managing campaign timelines

· Testing landing pages to ensure leads are being processed correctly

Benefits and Perks

• Best-in-class compensation plans
• Two annual festival bonuses
• Recognition and rewards programs
• Vacations days
• Annual Work/Service Anniversary Leave
• Parental leave (both maternity and paternity)
• Health insurance
• Reproductive benefits for both parents
• Volunteering opportunities to make a difference
• Chance to work alongside our incredible global team
• Free communal transport facilities inside Dhaka to and from the office
• Free catered lunch every day

At Optimizely, our standardized language is English, and it is crucial to have good English communication skills to be successful in your global role. All our external and cross-location communication is done in US English (en-us), but internally you can speak in whichever native language you most identify with.

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.