Talent Marketing Consultant

Caring. Connecting. Growing Together.

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale.

Primary Responsibilities:

• Partner closely with Talent Acquisition to understand hiring goals, candidate personas, and competitive landscapes, and develop tailor-made recruitment marketing strategies that align with business priorities
• Consult with internal stakeholders to translate talent needs into compelling brand-aligned messaging and narratives that resonate with targeted talent pools
• Craft strong employer brand narratives that reflect our values, culture, and mission, and deploy them across campaigns, job families, and channels
• Ensure consistency and alignment with corporate brand guidelines across all touchpoints
• Collaborate with cross-functional teams-including media agencies, creative partners, and internal marketing stakeholders-to ideate, design, and execute multi-channel recruitment marketing campaigns
• Support planning and execution of recruitment events, campus engagements, virtual experiences, and other employer branding activations
• Partner with internal teams and vendors to bring experiential concepts to life
• Analyze campaign performance across channels, providing insights, recommendations, and data-driven optimizations to enhance reach, engagement, and application quality
• Track metrics that tie back to ROI and TA goals, ensuring strategies remain agile and effective
• Manage individual projects end-to-end while contributing to broader Talent Marketing initiatives
• Partner with fellow team members to share insights, improve processes, and elevate overall impact
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• Bachelor's degree in marketing, advertising, communications, or a related field
• 5+ years of experience in marketing, advertising, talent acquisition, or employer branding
• 5+ years of event planning or marketing experience with in a matrix organization
• 5+ years of proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
• 5+ years of experience in a deadline driven environment
• 5+ years of experience using communications and interpersonal skills (internal/external)
• 5+ years of experience in meeting sales promotion/marketing targets
• 5+ years of experience using organizational skills
• Proven ability to be flexible and work with ambiguity

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.