Product Owner - Marketing Technology - Remote Eligible

Product Owner-Marketing Technology

Compensation Pay Range: $110,000.00 - $165,000.00. The actual hourly rate will equal or exceed the required minimum wage applicable to the job location. Additional compensation includes annual, quarterly performance, or premiums may be paid in amounts ranging per hour in specific circumstances. Premiums may be based on schedule, facility, season, or specific work performed. Multiple premiums may apply if applicable criteria are met.

A Product Owner-Marketing Technology will leverage product management expertise to define, build, and scale O'Reilly's MarTech product landscape. This position will play a key role in shaping how O'Reilly leverages customer data, marketing automation, and personalization platforms to drive engagement and long-term loyalty across digital and in-store channels. The Product Owner will partner with Marketing, Engineering, and Product teams to create a modern, integrated MarTech stack that aligns with business goals, technical feasibility, and customer outcomes.

Essential Job Functions

• Owns the MarTech product vision and strategy, building and socializing a roadmap for an integrated, ground-up MarTech stack.
• Partners with Marketing, CX, Product, and IT stakeholders to align platform capabilities with business needs and customer engagement goals.
• Defines and prioritizes opportunities in a structured product backlog, leveraging frameworks (RICE, MoSCoW, outcome-driven hypotheses) to guide investment.
• Leads discovery and intake processes for MarTech initiatives, translating business requests into clear product opportunities.
• Collaborates with Engineering and Design teams to guide discovery, design, and delivery of solutions that balance technical feasibility with business outcomes.
• Defines KPIs and success metrics, runs experiments, and reports on adoption, engagement, and ROI of MarTech initiatives.
• Serves as subject matter expert on MarTech tools, trends, and best practices, helping O'Reilly maximize value from marketing platforms and customer data.
• Ensures integration of email, SMS, personalization, analytics, and customer data platforms into a scalable, enterprise-ready ecosystem.
• Supports change management efforts, enabling Marketing and cross-functional teams to adopt new capabilities and processes.

Skills and Qualifications

• Bachelor's degree in Business, Marketing, Computer Science, or related field.
• 5+ years of product management or product ownership experience, with direct MarTech or marketing automation platform expertise strongly preferred.
• Strong understanding of email/SMS marketing, loyalty platforms, customer data platforms (CDPs), journey orchestration, and personalization engines.
• Ability to translate business strategy into technical solutions and communicate effectively with executives, marketers, and engineers.
• Experience defining KPIs, running A/B or multivariate experiments, and making data-driven product decisions.
• Proven ability to manage a structured backlog and deliver in an agile, product-driven environment.
• Excellent communication, facilitation, and stakeholder management skills.
• Curiosity and adaptability with emerging MarTech capabilities, able to guide the business through change and innovation.

Preferred Qualifications

• Hands-on experience with one or more MarTech tools such as:
• Email/SMS: Listrak, Iterable
• Social Care: Sprinklr
• Voice of the Customer: Medallia
• CMS & Personalization: Adobe Experience Manager, Adobe Target, Adobe DAM
• Background in retail, loyalty, or customer engagement platforms.
• Certification in Agile product management or related frameworks.

O'Reilly Auto Parts has a proven track record of growth and stability. O'Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.

Total Compensation Package:

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

O'Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions), age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable. Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to rar@oreillyauto.com or call (800) 471-7431 option 1, and provide your requested accommodation, and position details.