Senior Manager, Marketing

Senior Manager, Marketing

Hi, we're Oscar. We're hiring a Senior Manager, Marketing to join our Growth team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role:

The Senior Manager, Marketing leads the development of Oscar's growth initiatives. The role oversees marketing strategies that deliver on enterprise objectives through communication strategies, channel plans, a/b testing, and evolving media opportunities. The Senior Manager, Marketing independently identifies opportunities in existing and new spaces. This role interacts and manages relationships with senior leaders. The Senior Manager, Marketing leverages a combination of experience, research and data to determine the appropriate marketing plans and evaluate results.

You will report into the Associate Director, Product Marketing.

Work location: This position is based in our New York office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid

Pay transparency: The base pay for this role is: $135,792 - $178,227 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, and annual performance bonuses.

Responsibilities:

• Become organizational SME in policies, trends and platforms on their line of business / product.
• Create marketing and media plans to cement Oscar as a thought leader that not only delivers credibility, but also generates demand.
• Oversee timelines, execution, identify critical deadlines and proactively ensure key milestones are identified and delivered against.
• Manage the external communication and messaging including defining our position and content strategy by audience, and maximizing results.
• Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders.
• Determine ways to quantify by leveraging best in class marketing capabilities, historical context, be relentless about finding ways to measure and learn.
• Build and identify critical partnerships including vendor evaluation, agency vetting, and selection process.
• Own strategy and execution of paid and owned marketing to deliver against lead generation targets.
• Create channel plans for all media including email, SEO, paid media, PR, conferences, trade shows, and other channels as identified.
• Manage and own agency partner relationships.
• Compliance with all applicable laws and regulations.
• Other duties as assigned.

Requirements:

• 6+ years relevant work experience.
• 2+ years of experience leading teams of direct and indirect reports.
• 5+ years of experience identifying new and innovative ways to solve problems through marketing.
• 4+ years of experience using data and analytical capabilities to solve business problems.
• 3+ years of experience working with multiple vendors and managing agency relationships.
• 3+ years of experience creating marketing campaigns that deliver quantifiable results.

Bonus points:

• Experience in employer / group plans.
• Past working experience with marketing attribution methodologies, MTA, last touch, time decay, etc.
• Communications / PR experience is a plus.