Vice President, Marketing

Vice President Of Marketing

We're looking for an experienced and strategic Vice President of Marketing to lead the brand into its next chapter of growth. This is a pivotal, high-impact role responsible for setting the strategic direction for the company's marketing initiatives, and activating it across every channel—from retail to DTC to social and partnerships.

You will lead the development and execution of go-to-market and always-on strategies that elevate brand visibility, drive growth, and strengthen brand desirability. As the architect and quarterback of integrated campaigns, you will shape the brand vision, translate it into cohesive launch and evergreen marketing plans, and bring bold, high-impact ideas to life with efficiency, excellence, and heart.

You'll work closely with our CEO and executive team, and in deep partnership with our Creative Director, to create powerful consumer connection. This role works alongside a strong SVP of Growth, providing brand strategy, storytelling, and content & creative support that aligns and empowers the Growth team.

This role is hybrid, with the expectation to work in-office at least one day per week at our Venice, California headquarters and be on site for events and photo shoots in the LA area and beyond.

The ideal candidate is customer-focused, a strategic thinker, creatively fluent, highly organized, and excited to lead a cross-functional team in a fast-paced, mission-driven environment. You'll balance big-picture thinking with operational precision—and love seeing strategy come to life across every touchpoint.

Key Responsibilities

Brand Strategy & Marketing Leadership

• Define OSEA's brand strategy and drive across all consumer touchpoints, including DTC, Retail, and our Skincare Studio
• Develop marketing plans, calendar and powerful campaign ideas to support company goals, product launches, brand campaigns and seasonal events
• Concept and oversee immersive brand experiences—from pop-ups to wellness events—that bring brand to life
• Lead collaborations and partnerships that expand reach while reinforcing the brand's mission and aesthetic
• Build a brand-first culture in partnership with the founders
• Act as a steward of the brand, ensuring consistent messaging, identity, and tone across all channels
• Set the overarching strategic roadmap for brand marketing, aligning long-term vision with short-term priorities
• Guide the brand marketing team including Social, PR, Product, Retail, Influencer, and Partnerships
• Create and manage brand marketing budgets

GTM Strategy & Execution

• Define and implement the company's strategic vision for global go-to-market and always-on strategies to build brand desirability and deliver sales
• Oversee the formulation of marketing campaigns, guiding the identification of key tactics, the creation of supportive content, and the introduction of disruptive strategies that distinguish the brand in the marketplace
• Own and orchestrate go-to-market planning across the organization. Spearhead initiatives that unite stakeholders through strategic collaboration, inclusive communication, and a shared sense of ownership
• Ensure GTM strategies are holistic, integrated, and aligned across DTC, retail, and omnichannel campaigns
• Serve as point person for launch planning, coordinating stakeholders, timelines, deliverables, and KPIs
• Build systems and processes that enable teams to operate efficiently while executing at a high level

Social Media

• Lead development of a comprehensive social media strategy for go-to-market and always-on campaigns, driving brand engagement, audience growth, deeper creator relationships, cultural relevance, and engaging storytelling.
• Build an always-on community management framework that deepens consumer connection and responsiveness.
• Develop a robust influencer and ambassador strategy—from macro partnerships to micro/nano advocates.
• Build programs that amplify advocacy, drive organic UGC, and fuel brand trust.
• Measure impact through engagement, posts, reach and sentiment

Creative & Cross-Functional Collaboration

• Partner closely with our Creative Director to develop breakthrough creative that elevates the brand
• Ensure creative assets and campaign storytelling are aligned to GTM strategy and brand vision
• Collaborate across functions, Growth, Product Development, Ops, and Wholesale—to align marketing efforts with broader business goals
• Provide strong brand direction and storytelling support to the Growth team for robust content and brand integrity across performance marketing channels

Retail & Channel Marketing

• Lead the development of retail marketing strategy and go-to-market planning for our retail partners
• Own the merchandising strategy and real life brand expression
• Collaborate with Wholesale and PD teams to strengthen OSEA's presence and performance at retail

Product Marketing & Innovation

• Work with the CEO and Product Development to shape innovation strategy and product roadmap
• Lead product positioning, storytelling, and consumer communication for launches and hero SKUs
• Conduct and apply market, trend, and consumer insights to inform product strategy and storytelling

Team Leadership & Process Development

• Build, lead, and inspire a high-performing brand marketing team
• Create scalable campaign development processes that encourage collaboration between Brand and Growth teams
• Foster a culture of creativity, excellence, and accountability

This job description is a summary of duties. It is by no means an all-inclusive list but is merely a broad guide of expected duties and is subject to change.