Sr. Email Marketing Strategist, EMEA

Senior Strategist

At Palo Alto Networks, email is the backbone of our customer journey, and we need a Senior Strategist who can move beyond batch and blast to design sophisticated, journey-aligned communications. You are the connective tissue between our global lifecycle vision and the regional market reality, ensuring every touchpoint is an intentional step toward protecting our digital way of life.

As a Senior Manager, you aren't just sending emails; you are driving business impact. You will be expected to look past leading indicators like clicks and opens to focus on pipeline velocity and revenue. You will hold the line on a customer-first experience, ensuring that every nurture stream is designed to dial up lead scores and nudge prospects lower down the purchase path through high-value, relevant engagement.

Core responsibilities include:

• Full-Funnel Nurture Orchestration: Architect and own the end-to-end EMEA nurture strategy. Design sophisticated, multi-touch flows that are perfectly aligned with the customer user journey. Your goal is to move prospects from awareness to decision by delivering content that addresses specific pain points at exactly the right time, effectively nudging them toward sales readiness.
• Business-First Performance & Impact: You are accountable for business outcomes, not just vanity metrics. While you monitor clicks, you prioritize pipeline contribution and lead score acceleration. You will relentlessly interrogate your data to prove how email strategy is shortening the sales cycle and increasing the lifetime value of our EMEA accounts.
• Operational Excellence & Zero-Defect Execution: Partner closely with the Email Operations team to ensure flawless calendarization and send precision. You are responsible for the pristine integrity of your campaigns, including thoroughly tested links, correct asset rendering, and high-fidelity segmentation. You maintain a relentless focus on the details to ensure a professional, seamless experience for every recipient.
• Cross-Channel Intent Synergy: Partner with the Paid Media team to leverage first-party audience intelligence. You will design intent flows that move to and fro between email and paid channels, using behavioral signals from one to optimize the other. This ensures a persistent, unified narrative for the prospect across the entire digital ecosystem.
• Global & Geo Synchronization: Maintain constant sync with Global and Regional Geo teams to stay abreast of new content and influence future builds. You aren't just a consumer of content; you are a contributor. You will provide the EMEA POV to the Integrated campaigns team and product teams, ensuring that future assets are purpose-built to perform in our diverse regional markets.
• Relentless Testing & Innovation: Drive a culture of constant experimentation without being distracted by shiny objects. You will implement a rigorous A/B/n testing roadmap focused on high-impact variables—subject lines, CTA placement, and content depth—to find the 1% gains that scale into massive results. You are disciplined in your approach, focusing on what works rather than what is trendy.
• Automation for the Future: Lead the lean in on AI and automation. You will identify opportunities to automate manual workflows and implement predictive modeling for send-time optimization and dynamic personalization, freeing up your time to focus on high-level strategy and disruptive innovation.

The role also includes:

• Customer-First Advocate: You are the guardian of the inbox. You have the professional maturity to hold the line on a high-quality customer experience, even when faced with competing internal demands. You understand that protecting the customer journey is the only way to drive long-term impact.
• The Strategic Interrogator: You have an innate curiosity and are never satisfied with baseline performance. You want to know exactly why a journey is fraying and have the data-literacy to find the solution. You are focused on the why behind the what.
• The Disciplined Operator: You balance big-picture strategy with a relentless execution mindset. You understand that a brilliant strategy fails without flawless execution, and you take pride in the technical precision of your work—from segmentation logic to link integrity.

Qualifications include:

• 10+ years in B2B Email Marketing or Lifecycle Strategy, with a specific focus on the complex, multi-language EMEA landscape.
• Expert-level knowledge of Marketo and Salesforce. You understand the plumbing of lead scoring and how to manipulate automation platforms to deliver complex, non-linear journeys.
• Proven experience using intent platforms to trigger email workflows and sync audiences with paid media.
• Working knowledge of Multi-Touch Attribution and how to connect email touchpoints to downstream business value.

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.