Growth Marketing Manager (paid + Organic Acquisition) - Remote Eligible

Growth Marketing Manager (Paid + Organic Acquisition) – Remote | U.S. Time Zones

Position Type: Full-Time, Remote

About the Role

We're hiring a highly execution-focused Growth Marketing Manager to drive scalable growth across both paid and organic acquisition channels.

This is not a coordination or "campaign management only" role.

We're looking for someone who understands how to:

• Generate pipeline
• Scale qualified lead acquisition
• Improve conversion efficiency
• Turn attention into measurable revenue growth

You will own:

• Strategy
• Execution
• Optimization
• Testing
• Tracking
• Performance across multiple acquisition channels

This role combines:

• Performance marketing
• Organic growth
• Content strategy
• Funnel optimization
• Analytics
• Growth experimentation

If you thrive on: execution + testing + iteration + measurable performance, this role is a strong fit.

What You'll Own

1. Paid Media Strategy & Execution

• Build and manage campaigns across:
• Google Ads (Search, PMax, Display, YouTube)
• Meta (Facebook & Instagram)
• LinkedIn Ads
• X (Twitter)
• Reddit
• TikTok
• YouTube
• Emerging paid channels
• Launch campaigns end-to-end including:
• Targeting
• Audience segmentation
• Tracking
• Ad copy
• Creative direction
• Optimization
• Build full-funnel acquisition strategies focused on:
• B2B lead generation
• Pipeline growth
• Conversion optimization
• Continuously test:
• Hooks
• Messaging
• Creatives
• Audiences
• Offers
• Landing pages

2. Organic & Social Growth

• Own organic growth across:
• LinkedIn
• X (Twitter)
• Instagram
• TikTok
• Reddit
• YouTube
• Develop and execute content strategies aligned with paid acquisition goals
• Test messaging organically before scaling through paid channels
• Build:
• Audience engagement
• Brand visibility
• Inbound demand
• Community traction
• Identify emerging growth opportunities and platform trends early

3. Optimization & Scaling

• Monitor campaign performance daily
• Optimize for:
• CPL
• CPA
• ROAS
• CVR
• Pipeline growth
• Run structured A/B tests across:
• Creatives
• Audiences
• Landing pages
• Bidding strategies
• Scale winning campaigns while maintaining efficiency
• Adapt quickly to:
• Platform updates
• Algorithm shifts
• Attribution/privacy changes

4. Analytics, Tracking & Attribution

• Own:
• Google Analytics (GA4)
• Google Tag Manager
• Conversion tracking
• Pixel implementation
• UTM structures
• Analyze funnel performance across paid and organic channels
• Build clear, insight-driven reporting dashboards
• Translate performance data into actionable growth recommendations
• Identify funnel bottlenecks and optimization opportunities

5. Cross-Functional Collaboration

• Align marketing initiatives with:
• Sales goals
• Pipeline targets
• Revenue objectives
• Collaborate closely with:
• Designers
• Content creators
• Leadership
• Sales teams
• Improve:
• Landing pages
• Messaging
• Creative performance
• Funnel conversion rates
• Contribute to broader lifecycle and growth initiatives

Required Experience & Skills

• 3+ years of hands-on growth or performance marketing experience
• Strong platform-native experience with:
• Google Ads
• Meta Ads
• LinkedIn Ads
• Experience running campaigns across:
• X (Twitter)
• TikTok
• Reddit
• YouTube
• Multi-channel ecosystems
• Proven success generating:
• Qualified leads
• Measurable pipeline
• Revenue growth
• Deep understanding of:
• PPC
• Audience segmentation
• Funnel optimization
• Attribution
• Conversion tracking
• Strong experience with:
• GA4
• Google Tag Manager
• Performance reporting
• Strong copywriting and messaging skills focused on conversion
• Ability to independently:
• Launch
• Optimize
• Scale campaigns

Preferred Qualifications

• Experience with:
• Organic social growth
• Content-led acquisition
• Inbound marketing
• Familiarity with:
• HubSpot
• Salesforce
• Marketo
• Experience managing:
• Multiple accounts
• High ad-spend budgets
• Canva or Adobe Creative Suite experience
• Google Ads and/or Meta certifications

What Makes You a Strong Fit

• You are highly execution-oriented
• You think in experiments