Marketing Automation Specialist - Remote Eligible

Marketing Automation Specialist

We're hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, and lead generation systems.

This is a hands-on, execution-focused role where you'll own:

• Marketing automation workflows
• Lead scoring & segmentation
• Email campaign performance
• CRM alignment with sales

If you're strong in HubSpot, Marketo, Pardot, or ActiveCampaign and enjoy improving systems that directly drive pipeline and revenue, this role is for you.

You'll own:

• Build and optimize nurture sequences, drip campaigns, and triggered workflows
• Design and implement lead scoring models
• Test and troubleshoot workflow logic to ensure flawless execution

You'll also:

• Build and launch campaigns using HubSpot, Marketo, Pardot/Account Engagement, and ActiveCampaign/Klaviyo
• A/B test subject lines, copy, and CTAs
• Ensure emails are responsive, on-brand, and conversion-focused
• Sync automation platforms with Salesforce, HubSpot CRM, and Zoho
• Ensure clean lead routing and fast handoffs
• Track campaign to pipeline to revenue attribution
• Work closely with sales to improve lead quality
• Maintain clean, organized marketing databases
• Remove duplicates and inactive contacts
• Build advanced segments based on behavior, industry, persona, and lifecycle stage
• Ensure compliance with GDPR, CAN-SPAM, and CCPA
• Track key metrics: open rate, CTR, conversions, revenue impact
• Build dashboards in HubSpot/Marketo and Power BI/Tableau
• Turn data into clear, actionable insights
• Continuously improve campaign performance
• Test new workflows, targeting, and messaging
• Stay updated on automation tools and best practices
• Recommend system improvements to increase ROI

Requirements include:

• 2+ years experience with marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign)
• Hands-on experience with workflow building, lead scoring, and email campaigns
• Strong skills in Excel/Google Sheets (segmentation, reporting)
• Understanding of email deliverability and data privacy & compliance
• Detail-oriented with strong execution discipline
• Comfortable working remote in U.S. business hours

Nice to have:

• Certifications in HubSpot, Marketo, Pardot
• Experience with multi-touch attribution, SaaS/B2B/E-commerce environments
• Familiarity with Zapier, APIs, integrations
• Experience aligning marketing automation with sales pipeline goals

Tools & tech:

• HubSpot/Marketo/Pardot/ActiveCampaign
• Salesforce/HubSpot CRM/Zoho
• Excel/Google Sheets
• Power BI/Tableau
• Zapier/API integrations

Why join:

• Own a critical function that directly impacts revenue growth
• Work across marketing + sales systems
• Build scalable automation infrastructure
• Opportunity to grow into Marketing Ops/Growth roles
• Fully remote role with structured workflows

What success looks like:

• High-performing automated campaigns
• Clean, well-segmented marketing database
• Strong lead-to-opportunity conversion rates
• Reliable attribution from campaign to revenue
• Consistent pipeline contribution from automation

If you're a Marketing Automation Specialist who thrives on systems, data, and performance optimization, we'd love to hear from you.

Apply now and help build scalable, revenue-driving marketing automation systems.