Performance Marketing Specialist - Remote Eligible

Performance Marketing Specialist (Google Ads, Meta Ads, LinkedIn Ads) – Remote | U.S. Time Zones

We're hiring a data-driven Performance Marketing Specialist to build, manage, and optimize high-performing paid media campaigns across multiple digital advertising platforms.

This role is focused on:

• Lead generation
• Paid media optimization
• ROAS growth
• Conversion tracking
• Funnel performance
• Scalable campaign execution

You will manage campaigns across:

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• YouTube and display platforms
• Retargeting and paid acquisition channels

This is a hands-on execution role — not strategy-only.

If you:

• Love analyzing campaign performance
• Enjoy scaling paid media profitably
• Thrive on testing and optimization

This role is a strong fit.

You will own:

• Paid media campaign management
• Campaign optimization & scaling
• Creative testing & funnel optimization
• Tracking, analytics & attribution
• Reporting & performance insights
• Cross-functional collaboration

What makes you a strong fit:

• You combine analytical thinking with creative execution
• You enjoy testing, experimenting, and improving campaign performance
• You care deeply about ROI and measurable outcomes
• You proactively identify opportunities and performance gaps
• You thrive in fast-paced marketing environments

Required experience & skills:

• 3+ years of hands-on paid media experience
• Strong experience with Google Ads, Meta Ads Manager, LinkedIn Ads
• Proven ability to scale campaigns profitably, reduce CPA, improve ROAS
• Strong understanding of PPC, attribution models, conversion tracking, funnel optimization
• Experience with Google Analytics (GA4), Google Tag Manager, reporting dashboards
• Strong analytical and communication skills

What a typical day looks like:

• Review campaign dashboards and performance metrics
• Launch and optimize paid advertising campaigns
• Adjust budgets, bids, audiences, creatives
• Analyze funnel and conversion performance
• Collaborate with creative teams on new ad concepts
• Troubleshoot tracking and attribution issues
• Prepare performance insights and optimization recommendations

In short: You drive scalable growth through data-backed paid media execution, testing, and continuous optimization.

Key metrics for success (KPIs):

• Return on Ad Spend (ROAS)
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Click-Through Rate (CTR)
• Conversion Rate
• Lead and revenue growth
• Budget efficiency and campaign scalability

Why this role stands out:

• Direct impact on revenue and business growth
• Opportunity to manage large-scale paid campaigns
• Exposure to multiple advertising platforms and funnels
• Strong ownership and autonomy in campaign management
• Remote flexibility with growth-focused marketing teams
• Opportunity to grow into senior growth or paid media leadership roles

Interview process:

• Application Review
• Initial Interview
• Technical Interview & Campaign Discussion
• Final Interview with Leadership

If you:

• Love performance marketing
• Enjoy optimizing campaigns daily
• Know how to scale paid media profitably

This role is a strong fit for marketers who combine analytical thinking, experimentation, and hands-on execution to drive measurable growth.