Performance Marketing Manager - Remote Eligible

Performance Marketing Manager – Remote | Google Ads, Meta, LinkedIn & Paid Media Growth

At Pavago, one of our clients is hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels. This is not a "set it and forget it" marketing role. You'll be directly responsible for:

• Lead generation
• Paid media performance
• Funnel optimization
• Budget efficiency
• Revenue growth

You'll manage campaigns across:

• Google Ads
• Meta (Facebook & Instagram)
• LinkedIn Ads
• X (Twitter)
• Reddit
• TikTok
• Emerging paid acquisition channels

If you think in funnels, obsess over metrics, and constantly test new growth opportunities, this role is built for you.

Paid Media Strategy & Campaign Execution

• Build and manage paid campaigns across:
• Google Ads
• Meta Ads
• LinkedIn Ads
• X (Twitter)
• Reddit Ads
• TikTok Ads
• Design full-funnel B2B lead generation strategies
• Launch campaigns from scratch, including:
• Campaign structure
• Audience targeting
• Conversion tracking
• Creative direction
• Optimization workflows
• Write and test high-converting ad copy
• Align messaging across:
• Paid media
• Organic marketing
• Content funnels
• Landing pages

Optimization & Scaling

• Monitor campaigns daily and make proactive optimizations
• Improve:
• CTR
• CPC
• CPL
• CPA
• ROAS
• Conversion rates
• Run structured A/B tests across:
• Creatives
• Headlines
• Audiences
• Bidding strategies
• Landing pages
• Identify scalable acquisition opportunities while maintaining profitability
• Stay ahead of:
• Algorithm changes
• Attribution updates
• Privacy shifts
• Platform best practices

Analytics, Attribution & Reporting

• Track campaign performance using:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Platform dashboards
• Audit and troubleshoot:
• Pixel setups
• Event tracking
• Attribution flows
• UTM structures
• Build performance reports focused on:
• Insights
• Trends
• Recommendations
• Revenue impact
• Translate campaign data into actionable growth decisions

Funnel & Conversion Optimization

• Analyze funnel drop-offs and conversion bottlenecks
• Improve landing page performance and user flow efficiency
• Support retargeting and audience segmentation strategies
• Optimize campaigns for both lead quality and cost efficiency

Cross-Team Collaboration

• Work closely with:
• Marketing
• Sales
• Content teams
• Designers
• Provide creative and messaging feedback based on performance data
• Contribute to broader:
• Growth marketing
• Lifecycle marketing
• Revenue generation initiatives

What Success Looks Like

• Reduced CPL and CPA over time
• Improved ROAS and campaign efficiency
• Consistent pipeline and lead growth
• Strong attribution accuracy and reporting clarity
• Successful campaign scaling across platforms
• Fast testing and optimization cycles

What Makes You a Strong Fit

• Highly analytical and performance-driven
• Comfortable owning campaign strategy and execution end-to-end
• Strong understanding of B2B marketing funnels
• Obsessed with testing, iteration, and optimization
• Able to balance creative thinking with data-driven decisions
• Strong communicator who can explain performance insights clearly

Requirements (Must-Have)

Experience

• 3+ years of hands-on paid media management experience
• Proven success managing campaigns across:
• Google Ads
• Meta Ads
• LinkedIn Ads
• Strong B2B lead generation background with measurable results

Core Skills

• Deep understanding of:
• PPC strategy
• Audience segmentation
• Retargeting
• Funnel optimization
• Attribution models
• Advanced experience with:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Conversion tracking setups
• Ability to independently:
• Build campaigns
• Launch tracking
• Optimize performance
• Report on results
• Strong ad copywriting and testing skills

Nice to Have

• Experience with:
• HubSpot
• Salesforce
• Marketo
• Experience managing:
• Multiple client accounts
• Large advertising budgets
• Complex campaign portfolios
• Google Ads or Meta certifications
• Familiarity with:
• Canva
• Adobe Creative Suite
• Funnel optimization tools

What a Typical Day Looks Like

• Review campaign dashboards and performance trends
• Optimize bids, budgets, audiences, and creatives
• Launch new ad campaigns and experiments
• Audit conversion tracking and attribution flows
• Collaborate with content and design teams
• Analyze funnel performance and identify growth opportunities
• Build reports and present actionable recommendations

In short: you