Product Marketing & GTM Lead - Remote Eligible

GTM Lead Opportunity

We are seeking a dynamic Go-to-Market (GTM) Lead who thrives in fast-paced startup environments. As the first GTM hire, you will be directly responsible for the full launch strategy and execution of two upcoming SaaS products. You will lead the go-to-market efforts from end to end, starting with Product A and then applying learnings to Product B.

Responsibilities include:

• Owning the full go-to-market strategy and execution for Product A and Product B.
• Building and executing the entire launch plan from conceptualization to execution, personally driving initiatives rather than delegating.
• Transitioning insights from Product A to successfully launch Product B.

Additional responsibilities include:

• Identifying, reaching out to, and onboarding beta users for Product A.
• Using innovative outreach methods to build meaningful relationships with early users.
• Creating compelling positioning and messaging that clearly communicates product value.
• Ensuring messaging resonates with target users and drives engagement.
• Developing all launch assets including copywriting, email campaigns, landing pages, and user sequences.
• Coordinating with partners and stakeholders to support execution.
• Documenting successful strategies, learnings, and results.
• Building a repeatable GTM playbook to improve speed and efficiency for future launches.

What makes you a perfect fit includes:

• Thriving in fast-paced startup environments where execution is critical.
• Comfortable working in ambiguity and adapting quickly to change.
• A strong mix of strategic thinking and hands-on execution.
• Excellent communication skills with the ability to craft compelling narratives.
• A bias towards action and continuous iteration based on feedback.

Required experience and skills include:

• Proven experience as an early GTM hire (employee #1–5) in a B2B SaaS startup.
• Experience leading at least one successful product launch end-to-end.
• 4–8 years of experience in product marketing, demand generation, growth, or launch strategy.
• Strong ability to multitask across copywriting, campaigns, and outreach.
• Experience building systems and processes to improve future launches.

Interview process includes:

• Initial phone screen
• Video interview with Pavago recruiter
• Client interview with marketing leadership
• Offer & background verification