Growth & Lead Systems Manager (US Based SEO Company) - Remote Eligible

Growth & Lead Systems Manager

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

We're not just another recruiting firm—we focus on placing candidates with exceptional US and EU founders who prioritize the long-term success of their team members. We also provide retention bonuses at 3, 6, 9, and 12 months, as well as community-driven benefits like an annual retreat.

Our client is redefining local lead generation through automation and AI. With over 60 local SEO-optimized properties across North America, it generates high-intent leads for blue-collar service businesses. The company is building the infrastructure to replace traditional local marketing agencies with scalable, AI-powered platforms.

Our client is looking for a strategic and technically fluent Growth & Lead Systems Manager. This is not a standard PPC or SEO role—you will build scalable growth machines, automate operations, and directly own the top-to-bottom funnel. If you thrive in fast-paced, high-autonomy environments and love turning chaos into systems, this role is for you.

Lead Generation and Paid Media

• Manage Google and Meta Ads campaigns for multiple service properties
• Prioritize campaigns with < $25 CPL and 30+ high-quality leads/month
• Launch, test, and scale PPC campaigns using Search, Performance Max, and Meta Lead Ads
• Build and iterate landing pages with Webflow, Replit, and CMS integrations

SEO and Site Optimization

• Optimize GBP listings, citations, backlinks, and internal linking for local SEO
• Collaborate with AI tools to deploy and QA optimized content
• Standardize SEO best practices across 60+ sites

Analytics and Attribution

• Clean and unify data across GA4, Tag Manager, and WhatConverts
• Build attribution infrastructure to track form submissions, calls, and ad conversions
• Implement tracking SOPs and scalable dashboards

AI and Automation

• Use Zapier, Make, and Python scripts to build growth automations
• Automate repetitive tasks like GBP posting, lead scoring, and content deployment
• Contribute to an automation-first playbook for scaling digital properties

Innovation and Strategy

• Launch Next-Gen AI-powered landing pages and test for viability
• Upsell and optimize existing properties based on lead volume and CPL
• Create SOPs for niche-based SEO and PPC systems