Marketing Operator - US Sports & Fitness Company - Remote Eligible

Remote Marketing Operator

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. The client has a strong content engine with a team of athletes producing high-quality UGC, managed by great team members leading TikTok influencer growth. The brand also has 110,000 Instagram followers. The challenge is not content creation, but systemizing, scaling, and monetizing that content.

The Remote Marketing Operator will be responsible for overseeing The Client’s digital marketing operations, ensuring content flows smoothly from creation to customer engagement and sales. This role combines AI tool management, content organization, and light marketplace upkeep to help scale our Client’s growing sports & fitness brand.

Key Responsibilities:

Role of AI

• Content repurposing (OpusClip, Captions.ai, Descript, CapCut): turn one athlete video into multiple formats for TikTok, Google, and other platforms.
• Content scheduling & testing (Metricool, Later.com): automate posting schedules and maximize reach.
• Copywriting & caption variants (ChatGPT, Jasper): keep the brand’s voice fresh across platforms.
• Community automation (ManyChat+Klaviyo): build DM flows, capture leads, and enable follow-ups.

Role of Employee

• Klaviyo Email Marketing: Create 2 branded content emails per month for current subscribers. Plan ahead for seasonal sales and promotions.
• Oversee AI tools: Ensure the content pipeline flows smoothly and outputs align with brand standards.
• Content Library Management: Manage Team’s content library and coordinate uploads with the Team.
• Content Approval: Review AI-generated captions/cuts and maintain consistency with the brand.
• Track Athlete Performance: Monitor athlete content delivery and performance against deadlines.
• Content → Sales Funnel: Connect content to DM flows, then into Klaviyo email/SMS funnels that drive sales.
• Amazon Maintenance (≈1 hr/week): Monitor ad spend, check ASINs/SKUs, verify listings, explore bundling/promotions.
• Walmart Marketplace Maintenance (≈1 hr/week): Verify listings, monitor reviews, check fulfillment, run light promos.
• CEO Content Support: Communicate directly with the CEO to help promote podcasts, YouTube videos, and founder-led content aimed at the 35–55 demographic.

Tools:

AI & Content Tools

• OpusClip, Captions.ai, Descript, CapCut → repurpose athlete videos into different formats (TikTok, YouTube Shorts, ads, etc.).

Scheduling & Analytics

• Metricool, Later.com → schedule posts, test content performance, and maximize reach.

Copywriting & Creative

• ChatGPT, Jasper → generate captions, email copy, and content variations.

Community & Funnel Automation

• ManyChat + Klaviyo → set up DM flows, capture leads, run email/SMS campaigns, and nurture followers into customers.

Email Marketing

• Klaviyo → design, send, and track branded email campaigns (2 per month).

Marketplace Management

• Amazon Seller Central → monitor ad spend, SKUs/ASINs, listings, bundling, and promotions.
• Walmart Seller Center → verify listings, monitor reviews, run light promos, and check fulfillment.

Collaboration & Communication

• Likely Slack/Zoom/Email (not explicitly mentioned, but standard for remote coordination).