Director, Global Marketing Measurement Strategy

Marketing Analytics Leader

Peloton is seeking an experienced and future-forward Marketing Analytics leader to drive the strategic vision for our global marketing measurement framework and investment allocation. In this highly visible role, you will oversee our global learning agenda, experimentation roadmap, Marketing Mix Modeling (MMM), and the evolution of privacy-safe, customer-centric measurement including clean rooms, identity solutions, and emerging AI capabilities.

This leader will be responsible for shaping how Peloton measures impact, tests new opportunities, unlocks efficiency, and allocates investment. Success requires deep analytics expertise, strong executional leadership, and a passion for constantly exploring and adopting the latest measurement capabilities in the market. This role will report into the Senior Director of Global Marketing Analytics.

This role reports to the Sr Director, Marketing Analytics. It is based onsite in our New York, NY office, and requires in-person collaboration each week from Tuesday through Thursday.

Your Daily Impact at Peloton

• Elevate the global measurement and investment strategy including KPI identification, prioritization, and optimization across markets and channels.
• Allocate and optimize media investment using mix modeling, experimentation, and forward-looking analytical frameworks.
• Partner closely with Finance to quantify and track Marketing's impact on subscriptions, revenue and optimizing LTV:CAC
• Guide Peloton's MMM program, managing both external partners and our in-house modeling to deliver integrated, high-quality insights
• Lead the evolution of privacy-safe, customer-centric insights through clean rooms, cross-platform identity, and emerging collaboration environments.
• Explore and evaluate emerging AI-driven measurement capabilities to identify high-impact opportunities for automation, optimization, and richer insights.
• Deliver clear, actionable recommendations to senior leadership, distilling complex analyses into strategic decisions.
• Ensure consistency in measurement frameworks globally while allowing for market-specific nuance.
• Foster a culture of continuous learning, embedding insights and test-and-learn rigor across teams and regions.

You Bring to Peloton

• 10+ years of experience in Marketing Analytics, Data Science, or related fields, with deep expertise in testing, measurement, and MMM.
• Bachelor's degree in Statistics, Mathematics, Computer Science, or similar; Master's degree preferred.
• Proven leadership experience building and developing high-performing teams.
• Expertise in statistical analysis and modeling using R, Python, or similar tools.
• Strong experience designing and interpreting experiments, including A/B tests, geo-based tests, and pre/post methodologies.
• Familiarity with clean rooms, privacy-safe audience analysis, and identity-based measurement environments (e.g., Google, Meta, Amazon).
• Experience working with media platforms such as Google, Meta, and TikTok, including an understanding of their measurement and testing capabilities.
• Strong project management skills with an ability to drive scalable, repeatable testing frameworks across markets.
• A passion for innovation—constantly seeking out and evaluating new measurement and AI-driven capabilities to advance Peloton's strategy.
• Exceptional communication skills, with the ability to translate complex analytics into clear, executive-ready insights that drive action.

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton's competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:

• Medical, dental and vision insurance
• Generous paid time off policy
• Short-term and long-term disability
• Access to mental health services
• 401k, tuition reimbursement and student loan paydown plans
• Employee Stock Purchase Plan
• Fertility and adoption support and up to 18 weeks of paid parental leave
• Child care and family care discounts
• Free access to Peloton Digital App and apparel and product discounts
• Commuter benefits and Citi Bike Discount
• Pet insurance and so much more!

Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.