Marketing And Communications Specialist - Ben Franklin Technology Partners - Remote Eligible

Marketing And Communications Specialist

This position provides marketing and communication support for the traditional Ben Franklin investment program and the other training/promotional initiatives related to the Center in the 32-county footprint. The individual in this role will enhance support networks through ongoing communication of the organization's accomplishments by marketing existing clients; and building awareness among prospective new clients. They will establish and strengthen relationships among business, community, government leaders, and the media.

Specific duties include the following:

• Develop marketing/branding/messaging strategies
• Produce Ben Franklin annual program overview
• Manage media relations
• Manage website/social media
• Participate in statewide marketing efforts and support statewide legislative advocacy
• Manage PR and check presentation events
• Create video, audio, and written content
• Assist clients with marketing needs
• Administer email marketing system and implement best practices
• Perform other duties as assigned

The person in this position must be a self-starter with hands-on experience with making media buys, the ability to identify local press (TV, radio, bloggers, and newspapers) in the 32-county footprint, and experience pitching stories/events to local media outlets. Other qualifications include the following:

• Outstanding writing and communication skills
• Experience in Adobe Photoshop
• Experience with an email marketing system, Salesforce, and WordPress websites
• Ability to organize multiple projects and processes simultaneously
• Strong project management skills are a must
• Ability to work effectively with multiple constituents
• Basic knowledge of economic development and tech startups is a plus

This position will require occasional travel within Pennsylvania.

Application: Please submit a cover letter and resume for full consideration. Work Arrangement: BFTP is supportive of flexible work arrangements if it aligns with the business needs. Questions related to flexible work arrangements should be directed to the hiring manager during the interview process.

Minimum Education, Work Experience & Required Certifications: If filled as Marketing and Communications Specialist - Senior Professional, this position requires: Bachelor's Degree 6+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None If filled as Marketing and Communications Specialist - Advanced Professional, this position requires: Bachelor's Degree 3+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None

Salary & Benefits: The salary range for this position, including all possible grades, is $51,000.00 - $89,600.00. Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children.

EEO IS THE LAW: Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.