Marketing Analyst

Digital Marketing Analyst

The primary responsibility is to analyze and monitor digital marketing initiatives and provide insights to Penske management and stakeholders regarding performance of said initiatives. Synthesize both traditional and new sources of data into insights and actionable business recommendations.

Major Responsibilities:

• Manage data collection and quality assurance for digital channels and web properties
• Work with the business to understand needs for analysis and translate into data and modeling requirements
• Develop and maintain reports and conduct analysis of site performance
• Address and deliver ad hoc reporting and analysis requests from product owners
• Develop strong data visualizations to effectively communicate data and insights, and findings including business context
• Make recommendations and give expert advice to management on based on analysis of data
• Work with Sr. Manager of Marketing and Analytics and outside marketing partners and vendors to identify new opportunities and best practices
• Maintain a deep understanding of performance of our web properties from various marketing channels like paid search, organic search, programmatic display, and social by utilizing web analytics, internal, and third party tools
• Other projects as assigned by the supervisor

Qualifications:

• Bachelor's degree in statistics, marketing, computer science or a related field preferred
• Prior experience working with Google Analytics, Adobe Analytics, or other web analytics tools
• Experience with cloud data platforms such as Google Cloud Platform (GCP) or Amazon Web Services (AWS)
• Experience with tag management solutions such as Google Tag Manager and Tealium
• Experience developing reports and dashboards using data visualization tools such as Tableau, Looker Studio, PowerBI, QlikSense etc.
• Knowledge of statistics tests, analytical skills and data modeling
• Understanding of data support languages such as SQL, Java, Perl, R, Python
• Able to translate complex analytics to insights that are understood by business users
• Strong written and verbal communication and presentation skills
• Regular, predictable, full attendance is an essential function of the job
• Willingness to travel as necessary, work the required schedule, work at the specific location required, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required.

Physical Requirements:

• The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The associate will be required to: read; communicate verbally and/or in written form; remember and analyze certain information; and remember and understand certain instructions or guidelines.
• While performing the duties of this job, the associate may be required to stand, walk, and sit. The associate is frequently required to use hands to touch, handle, and feel, and to reach with hands and arms. The associate must be able to occasionally lift and/or move up to 25lbs/12kg.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.

Penske is an Equal Opportunity Employer.

Penske Truck Leasing/Transportation Solutions is a premier global transportation provider that delivers essential and innovative transportation, logistics and technology services to help companies and people move forward. With headquarters in Reading, PA, Penske and its associates are driven by a dedication to excellence and a commitment to customer success. Visit Go Penske to learn more.