Product Marketing Manager - Membership (on - site)

Product Marketing Manager (Membership)

Are you interested in working with a leading education technology player, the global leader in the assessment and certification of professional skills industry with presence in more than 200 countries worldwide? If so, this is the chance to apply now!

PeopleCert is looking for a Product Marketing Manager who will lead the development and execution of go-to-market strategies that drive user engagement, product adoption, and long-term value for the Membership Platform. Acting as the voice of the customer and a key advocate for the platform, you'll blend strategic insight with creative execution to shape meaningful customer experiences. This cross-functional role will work with different teams to turn market needs into impactful growth initiatives.

As Product Marketing Manager (Membership) your tasks will be the following:

• Lead the go-to-market strategy for new platform features, ensuring seamless, cross-functional execution.
• Design and continuously improve the Membership Platform's end-to-end customer journey — from awareness and onboarding to engagement and long-term retention.
• Identify and address friction points, creating a seamless, high-value experience that deepens user loyalty.
• Craft compelling, insight-driven value propositions tailored to specific customer segments, clearly articulating the unique benefits of the Membership Platform at every stage of the funnel.
• Analyze industry trends and competitive offerings to ensure the Membership Platform remains differentiated, innovative, and aligned with evolving customer expectations.
• Develop and execute innovative multi-channel marketing campaigns that guide users through the lifecycle — from discovery to activation to advocacy.
• Collaborate with internal teams to produce impactful campaigns and experiences across all channels.

What we look for:

• Bachelor's degree in Marketing, Business, Communications, or a related field is required; a Master's degree is a strong plus.
• Minimum of 5 years' experience in core product marketing or lifecycle marketing.
• Demonstrated success in developing and executing marketing strategies, managing go-to-market plans, and driving product adoption and engagement.
• Strong understanding of customer journey mapping, user behavior, and conversion funnels.
• Ability to conduct and apply market research, analyze trends, and develop customer-centric positioning and messaging.
• Experience leading full-funnel marketing strategies — from awareness to retention and advocacy.
• Excellent written and verbal communication skills in English; C2-level fluency required (LanguageCert C2 LTE or C2 IESOL certification is a plus).
• Advanced computer literacy is required. ECDL Advance level certification is desirable.
• Proven ability to collaborate cross-functionally and align teams toward common goals.
• Experience working with global teams and partner networks is highly desirable.
• Metrics-driven mindset with strong analytical capabilities to translate data into actionable insights.
• Strong storytelling, visual thinking, and commercial acumen.

What we offer:

• Competitive remuneration package
• Work in an international, dynamic and fun atmosphere
• Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees
• Huge learning experience in using best practices and global environment
• Constant personal and professional development

If you want to become a member of our international, dynamic and agile team that creates world leading software products, then we should certainly like to hear from you!

About PeopleCert

PeopleCert is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their life ambitions.

Quality, Innovation, Passion, Integrity are the core values which guide everything we do.

Our offices in UK, Greece, and Cyprus boast a culture of diversity, where everyone is different, yet everyone fits in. All of us at PeopleCert are committed to the reflection of the diversity and inclusion of our customers and the communities in which we do business.

Working on Home Office (HO) Secure English Language Tests (SELTs)

Any person who is engaged by PeopleCert to work on the SELT service must undergo a Background Check (the results of which must be acceptable to PeopleCert and the HO) prior to commencing their SELT duties. All SELT personnel will be required to complete a declaration (provided by PeopleCert) where the existence of any criminal record and/or bankruptcy must be declared.

If working on the SELT service in the UK, background checks will include:

• A basic or enhanced Disclosure Barring Service (DBS) check
• Right to Work in the UK check (including nationality, identity and place of residence)
• HO security check (Baseline Personnel Security Standard (BPSS) or Counter Terrorist Check (CTC)
• Financial background check
• Employment reference check.

• If working on the SELT service anywhere in the world (outside of the UK) personnel will undergo background checks that are equivalent to those stated for the UK.

• In addition, if personnel are required to speak to SELT candidates they must be appropriately skilled in English language and, where SELT services are provided anywhere in the world (outside of the UK), the official language of the relevant country.

All applications will be treated with strict confidentiality.