Senior Marketing Manager, Crypto

Senior Marketing Manager - Crypto

The Pepperstone story started in 2010. We know what it's like to trade the world's markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech we're digital, nimble, connected, and united in our vision to create a better way to trade. We thrive on progress – for our clients and for ourselves. Our organisational culture is ever-evolving, vibrant, diverse, global and results focused. You'll find our 550+ team currently across 11 locations and 9 time zones.

As our Senior Marketing Manager - Crypto, your key responsibilities include, but may not be limited to: Responsible for a strategic role responsible for executing the end-to-end marketing strategy for Pepperstone Crypto in the Australian market. This role leads local market growth across brand, acquisition, engagement, and retention, with a strong focus on digital and app-led experiences. Working cross-functionally, the role ensures Pepperstone Crypto delivers a trusted, high-quality, and locally relevant experience for Australian users.

The role requires deep understanding of the Australian crypto landscape, consumer behaviour, and regulatory environment, alongside a proven track record of building and scaling marketing strategies in regulated fintech, trading, or crypto industries.

The Senior Marketing Manager plays a critical role in driving brand awareness, market penetration, and sustainable growth, while ensuring consistent brand representation and alignment with Pepperstone's operating principles across Australia. Key position responsibilities include:

Strategy & Execution

• Own and execute the Australian crypto app marketing strategy, covering app discovery, acquisition, activation, and long-term engagement.
• Define and optimise end-to-end growth funnels aligned to crypto-specific user behaviour, including onboarding, verification, and trading activation.
• Partner with Product, Design, and Engineering to ensure marketing strategy is tightly aligned to product roadmap, app capabilities, and user experience outcomes.

Acquisition & Performance

• Lead the planning, execution, and optimisation of AU acquisition strategies across paid, organic, and partnership channels, ensuring sustainable and compliant growth.
• Conduct thorough market research and analysis to identify market trends and customer needs within the competitive crypto landscape in Australia.
• Translate insights into actionable strategies and campaigns to drive customer acquisition (and retention).
• Set performance measurement frameworks, attribution standards, and success metrics for the Australian market.
• Drive growth through SEO, content, referrals, partnerships, and community-led initiatives, balancing scale with long-term brand trust.

Engagement & Retention

• Own key engagement and retention outcomes, including activation, ongoing usage, and conversion to first trade.
• Establish key performance indicators (KPIs) for marketing campaigns and initiatives, regularly tracking and reporting on their effectiveness and impact.
• Use data, insights, and experimentation to continuously improve user engagement and lifecycle performance.
• Ensure lifecycle, in-app, and messaging strategies focus on long-term retention rather than short-term activity spikes.

Community & Brand

• Build and scale a trusted, high-quality crypto community aligned to Pepperstone's brand, operating principles, and regulatory obligations.
• Lead partnerships with influencers, creators, and crypto media, ensuring appropriate governance, quality control, and brand alignment.
• Ensure consistent, professional brand positioning across all Australian crypto touchpoints, aligned to Pepperstone's global brand strategy.
• Monitor brand perception and implement strategies to enhance brand awareness and recognition in the Australia.

About you

• 5+ years' experience in mobile or digital marketing within crypto, fintech, trading, or regulated financial services.
• Tertiary degree in marketing, business administration, or a related field is typically required. Advanced degrees or certifications in marketing or relevant disciplines are advantageous.
• Strong understanding of the Australian crypto market dynamics, the users, and regulatory considerations.
• Demonstrated success owning acquisition, engagement, and retention performance for web- and app-based products.
• Highly analytical and data-driven, with experience translating insights into clear strategic action.
• Meticulousness in campaign planning, execution, and measurement to ensure accuracy and effectiveness.
• Proven ability to operate effectively in fast-paced, evolving environments.
• Ability to effectively navigate a matrix reporting structure (sitting in the central marketing team, this role will have a dotted reporting line into the Crypto business unit).
• Strong senior stakeholder management and cross-functional leadership skills.

Why you will enjoy working with us

You'll be joining an Australian born global fintech that's scaling fast with the autonomy to own a critical market, experiment boldly, and shape the future of our brand. If you're ready to make moves that matter and see the impact of your work in real time, this is your next big step.

Competitive salary structure including company bonus scheme

Genuinely collaborative and friendly culture

Flexible and hybrid working

Remote working option - work from anywhere for up to 4 weeks per year, in addition to hybrid working as standard

Ongoing personal development & learning opportunities

15 weeks paid primary carers parental leave & 4 weeks paid secondary carers leave

3 paid volunteering days per year & Workplace Giving Program

Frequent events and celebrations including a standard weekly social

Beautifully renovated large office at Collins Square - 727 Collins Street, Melbourne

Best in class end of trip facilities including bicycle parking, change rooms & showers

A full stocked kitchen, onsite coffee machines with locally sourced coffee beans (this is Melbourne after all) and curated specialty teas

More about Pepperstone

We're a regulated online Forex and CFD trading platform. With the scale of a global fintech and the agility of a start-up, we arm our clients with everything they need to take on the global markets with confidence. You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact.

We understand it's important to do due diligence on a prospective employer, see what our team are saying on Glassdoor. We respect our team members' experiences and will never pay to remove a negative review.

Pepperstone is an equal opportunity employer. We are passionate about building a diverse workplace and strongly encourage applications from any background.

"We are a 2025 Circle Back Initiative Employer – we respond to every applicant".

We will be reviewing applications as they come through, so if this is an opportunity that excites you, don't wait. Express your interest by clicking the apply button below as soon as possible.

Note to external agencies: While we appreciate the efforts of external recruitment agencies, we prefer to engage directly with applicants for this opportunity.

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