Senior Marketing Manager - Crypto

Senior Marketing Manager - Crypto (AU)

The Pepperstone story started in 2010. We know what it's like to trade the world's markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech we're digital, nimble, connected, and united in our vision to create a better way to trade. We thrive on progress – for our clients and for ourselves. Our organizational culture is ever-evolving, vibrant, diverse, global and results focused. You'll find our 700+ team currently across 12 locations and 9 time zones.

We're looking for a Senior Marketing Manager - Crypto (AU) to own and execute the end-to-end marketing strategy for Pepperstone Crypto in the Australian market.

This is a senior, hands-on role responsible for driving brand growth, acquisition, engagement and retention across web and app-based crypto products. You'll work closely with Product, Design, Engineering and central Marketing teams to deliver a trusted, locally relevant and high-performing crypto experience for Australian users.

The role suits a data-driven marketer who understands the crypto and fintech landscape and is comfortable operating in regulated, fast-evolving environments.

As our Senior Marketing Manager - Crypto (AU), your key responsibilities include, but may not be limited to:

• Own and execute the Australian crypto marketing strategy across discovery, acquisition, activation and long-term engagement
• Define and optimize end-to-end growth funnels including onboarding, verification and trading activation
• Partner with Product, Design and Engineering to align marketing strategy with product roadmap and user experience

• Lead acquisition strategy across paid, organic and partnership channels with a strong focus on sustainable growth
• Translate market insights into actionable campaigns that drive acquisition and retention
• Set performance frameworks, attribution models and success metrics for the AU market
• Drive growth through SEO, content, referrals, partnerships and community-led initiatives

• Own activation, ongoing usage and conversion to first trade
• Establish and track KPIs to measure campaign and lifecycle performance
• Use experimentation and data insights to continuously improve engagement and retention

• Build and scale a high-quality crypto community aligned with Pepperstone's brand and regulatory standards
• Lead influencer, creator and media partnerships with strong governance and brand alignment
• Ensure consistent, professional brand positioning across all Australian crypto touchpoints

About you:

• 5+ years' experience in mobile or digital marketing within crypto, fintech, trading or regulated financial services
• Proven experience owning acquisition, engagement and retention outcomes for app or web-based products
• Strong understanding of the Australian crypto landscape, user behaviour and regulatory considerations
• Highly analytical and comfortable translating data into clear strategic actions
• Experience operating in fast-paced, evolving environments
• Strong stakeholder management skills and ability to lead cross-functionally
• Comfortable working in a matrix environment with dotted-line reporting
• Degree in Marketing, Business or a related field
• Advanced marketing certifications are a plus but not essential

Why you will enjoy working with us:

• Competitive salary structure including company bonus scheme
• Genuinely collaborative and friendly culture
• Flexible and hybrid working
• Remote working option - work from anywhere for up to 4 weeks per year, in addition to hybrid working as standard
• Ongoing personal development & learning opportunities
• 15 weeks paid primary carers parental leave & 4 weeks paid secondary carers leave
• 3 paid volunteering days per year & Workplace Giving Program
• Frequent events and celebrations including a standard weekly social
• Beautifully renovated large office at Collins Square - 727 Collins Street, Melbourne
• Best in class end of trip facilities including bicycle parking, change rooms & showers
• A full stocked kitchen, onsite coffee machines with locally sourced coffee beans (this is Melbourne after all) and curated specialty teas

More About Pepperstone:

We're a regulated online Forex and CFD trading platform. With the scale of a global fintech and the agility of a start-up, we arm our clients with everything they need to take on the global markets with confidence. You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact.

Pepperstone is an equal opportunity employer. We are passionate about building a diverse workplace and strongly encourage applications from any background.