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Customer Growth Representative (CGR)

Develop and execute strategic selling plans to grow revenue across two hundred accounts
Cheektowaga, New York, United States
Mid-Level
$60,600 – 94,450 USD / year
yesterday
PepsiCo

PepsiCo

Multinational food and beverage leader producing soft drinks, snacks, and convenient foods sold under numerous global consumer brands.

PepsiCo Sales

We are PepsiCo Sales. We are game changers, mountain movers and history makers. We are an inclusive group, united by a shared set of values and goals. That's why we Win with Purpose. Together, we blaze new trails, succeed, celebrate, and never settle for second best. We are committed to performing well as individuals and in teams, to be a faster, stronger, and better company as a whole.

Are you hungry to be a part of the World's largest portfolio of billion-dollar food and beverage brands? Then now is the time to explore the opportunities of PepsiCo: what makes you unique makes us better. Pepsi Beverages United States (PBUS) is PepsiCo's beverage manufacturing, sales, and distribution operating unit in the United States. This position will be part of the North America Beverage organization.

A career here means working in a culture where everyone's invited. Here, you can dare to be yourself. No matter who you are or where you're from, you can influence the people around you and the world at large. By showing up, you'll have the opportunity to learn, develop, and grow your unique skill sets at work. Our supportive teams can fuel your professional goals to make a global impact. Join us!

Responsibilities

Reporting to the Area Sales Manager, the Customer Growth Representative role plays a critical role in driving the success of Pepsi Beverages Company by creating sales strategies and implementing and executing strategic selling initiatives across a portfolio of dedicated Customer accounts, including proactively seeking new business opportunities with potential customers and managing and growing those client relationships. Managing up to 200 outlets visited periodically throughout the month, this role's main focus is selling the Pepsi Beverages product portfolio and fostering strong customer relationships to support annual operating plans. This position also collaborates closely with the commercial sales function to ensure alignment on execution strategies and presents key updates and performance insights to senior leadership on a quarterly basis.

Responsibilities include:

  • Cultivate strong relationships and collaborate with Key Account Managers, field sales leaders, and Selling Operations.
  • Deliver annual customer net revenue goals and share targets.
  • Conduct in-person visits to customer locations to secure sales commitments, influence purchasing decisions, and discuss customer needs with store-level decision-makers.
  • Present product options; recommend specific product mixes; and negotiate display, point of sale, point of purchase, and other product placement with customers and potential customers.
  • Discuss upcoming promotions and potential tie-ins.
  • Obtain purchase commitments.
  • Maximize volume and revenue in assigned accounts using fact-based selling and strategic execution.
  • Drive topline growth within a designated customer group (~200 accounts).
  • Build and maintain strategic partnerships with customers.
  • Create and execute selling strategies aligned with period priorities, including display and promotional opportunities.
  • Lead innovation and expand product distribution at the key account level.
  • Activate local and national marketplace initiatives and promotions to build brand development.
  • Enhance overall customer satisfaction through collaboration with Selling Operations and Commercial team.
  • Maintain strong alignment with regional district managers and PBNA commercial leads to support selling initiatives.
  • Sell and prepare agreements for new customer acquisition.
  • Analyze business trends to develop and implement growth and sales strategies.
  • Present key updates and performance insights to senior leadership quarterly to advise on and influence sales strategy.

Compensation and Benefits:

  • The expected compensation range for this position is between $60,600 - $94,450.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

  • Bachelor's degree is preferred or equivalent work experience.
  • 2+ years of fact-based selling, customer account management, preferably within the CPG industry in a Direct Store Delivery environment.
  • Retail and customer service experience.
  • Previous leadership experience.
  • Strong analytical skills and demonstrated proficiency in making data-driven decisions.
  • Strong influence, relationship, management, and communication skills to achieve selling and customer initiatives.
  • Someone who is hungry for growth and ready to make a major impact.
  • Ability to work a flexible schedule.
  • Ability to lift 40 lbs. periodically.
  • Proficiency in Microsoft Suite applications.
  • Must be lawfully authorized and have the unrestricted right to work in the United States.
  • Ability to travel within their defined geography on a regular basis.
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Customer Growth Representative (CGR)
Cheektowaga, New York, United States
$60,600 – 94,450 USD / year
Marketing
About PepsiCo
Multinational food and beverage leader producing soft drinks, snacks, and convenient foods sold under numerous global consumer brands.