Marketing Integration Team Lead

Customer Relationship Management Program Developer

This person contributes to Pepsi Beverages North America success by developing, executing, refining and measuring Customer Relationship Management programs that drive Volume, Distribution, and Revenue for our organization.

Responsibilities

1. Develop and coordinate events to promote period & trimester programs
2. Identify and collect key information during program conception and manage through implementation stages
3. Design processes to collect, analyze, and disseminate key information to execute the program
4. Integrate customer, marketing and competitive information into usable plans of action
5. Design and author educational program materials to enable frontline employees to effectively sell and execute the program
6. Perform information analysis to identify trends and patterns of data
7. Scope and evaluate opportunities and develop strategies to increase Volume, Revenue, and Distribution
8. Maintains an on-going awareness of customer, segment and industry trends by reviewing professional literature and wiring with headquarters and field-based business partners
9. Recognizes key customer, market and competitive information and shares information internally
10. Accountable for forecasting and conducting post-selling initiative return on investment
11. Develop and maintain on-going communication with key headquarters and field-based business partners to define goals and strategies of National & Local programs/selling initiatives
12. Participate in field-based Foodservice meetings & conference calls acting as a liaison to support local selling initiatives, resolve/influence pricing, brand set and DNS
13. Assist in Sales Rally planning, set-up and execution
14. Collect data for and create educational program materials to enable frontline employees to effectively sell and execute period programs
15. Demonstrate creativity for web banner design, customer facing emails and promotional materials
16. Strong Attention to detail and Communication skills required
17. Must be able to work both independently and collaboratively with the PD Marketing team

Compensation and Benefits:

• The expected compensation range for this position is between $60,600 - $94,450.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

Basic Qualifications:

• Bachelor's degree in Marketing or related discipline
• Advanced in Microsoft Office Excel, PowerPoint, Word

Preferred Qualifications:

• 1 to 2 years in Beverage, DSD or consumer goods industry
• 2 to 3 years of experience in marketing