Brand Packaging Adaptation Designer

Brand Packaging Adaptation Designer

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including Gatorade, Lay's and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Packaging & Visual Adaptation

• Adapt master design files into multiple sizes and formats, ensuring brand integrity.
• Maintain visual hierarchy across sizes, flavors, and SKUs.
• Apply pre-press specifications to ensure print-ready files.
• Coordinate with Pre-Media partners to guarantee printability and quality.
• Manage timelines and handoffs to Pre-Media teams.

Design Execution

• Adapt key visuals to different formats and sizes.
• Develop simple graphic designs when needed.
• Create basic product shots, banners, packaging mock-ups, and POS visualizations.
• Roll out assets across multiple point-of-sale formats following Design Center standards.

Technical & Printing Knowledge

• Apply knowledge of printing systems (e.g., flexo, 8-color).
• Use pre-press best practices such as color separation, trapping, and high-resolution image and barcode replacement.
• Support compliance with local regulations (e.g., NOM-050 for nutritional labeling in LATAM).

Collaboration & Daily Management

• Act as a brand guardian, ensuring strict adherence to brand guidelines.
• Present work to internal stakeholders, brand teams, and external agencies.
• Ensure timely delivery of high-quality assets and services.
• Participate in meetings with internal clients to align on objectives, timelines, and project scope.

Education & Background

• Diploma or degree in Art & Design, Printing Technology, Graphic Arts, or equivalent practical experience.

Experience & Technical Skills

• • 2+ years of experience adapting mechanical files for packaging and print (offset, flexo, digital, large format), including color separation, white ink under base, overprint, and extended gamut.
  • Strong understanding of print processes (Offset, Flexography, Gravure, Dry Offset, Digital) and color systems (CMYK, spot colors, special inks).
  • Experience preparing print-ready files, managing artwork approvals, performing quality checks, and supporting first print runs when needed.
  • Hands-on experience in a creative agency or in-house agency environment; CPG experience is a plus.
  • Advanced proficiency in Adobe Creative Cloud (especially Photoshop and Illustrator), plus knowledge of social formats, delivery file types, and basic presentation/project tools (PowerPoint, Teams, SharePoint).
  • Highly professional, detail-oriented, and comfortable working independently under tight deadlines while collaborating with clients, printers, and internal teams.
  • Intermediate English and a strong online portfolio showcasing packaging and adaptation work.