Digital Marketing Senior Specialist

Influencer Campaign Support Specialist

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

In this role you will be responsible for operational and project support on execution of influencer campaigns (e.g. coordination with agencies, internal stakeholder alignment, approvals etc.), monitoring progress and manage day-to-day project operations, as well as being involved in other tasks like proper asset delivery for different campaigns. You will also act as a bridge between the in-house media and campaign support teams to ensure smooth campaign execution.

Responsibilities

Influencer campaign support

• Influencer marketing project management in close collaboration with marketing teams (all brands day to day support: manage annual planning with influencer agency, support briefs, feedback proposals, content ideas)
• Act as guidelines & process lead: ensure campaigns follow best practices, monitor approval flow
• Collaboration with Global Creators center of excellence: create extra value for our brands with global lead content creation
• Tracking influencer KPI's, share results and best practices with marketing stakeholders
• Tools management

Creative campaign support

• Support brands and agency on asset reviews in line with PepsiCo asset guidelines, weekly checks, escalate when necessary
• Support brand teams on assets: ensure media partner best practices are followed, share content ideas, coordinate feedback rounds for creatives
• Asset delivery support: ensure smooth asset delivery process. Act as a bridge between Media team & content development in-house support teams

Other

• Project management support and execution of digital marketing innovations (Consumer engagement platform, social media projects, QR codes implementation)
• Provide support for monthly reviews of media campaign data, escalate issues, support teams with ROI reports

Qualifications

• 2-3 years of experience in digital marketing area
• Proven project management and organizational skills
• Passion for social media (especially influencer marketing) and digital marketing, supported by solid knowledge about the newest developments in digitalization
• Ability to manage multiple projects simultaneously
• Stakeholder management at all levels
• Self-starter – ability to manage new processes
• Proactive and hands-on, positive mentality
• Can bring ideas to life – through communication skills and team work
• Strong attention to detail
• Proficiency in English
• Knowledge of Dutch will be an advantage