DX Digital Trade - marketing Sr Manager

Overview

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including Gatorade, Lay's and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

The Opportunity

Guides and integrate Demand Accelerator strategy and alignment across functions, ensuring initiatives execution, seeking profitable growth, in order to maximize profit, net revenue, value creation and increase SOM.

Leads DX pillars across Andean and connect with Regional and Global functions to maximize performance and investments, mainly for Racks & Shopper Marketing initiatives, while ensuring Perfect Stores execution and CatMan management.

Drive commercial calendar, ensuring Marketing, Sales Strategy, Revenue Management and Sales initiatives.

Additionally, the role leads the digital enablement of Demand Excellence capabilities, incorporating data, advanced analytics and commercial digital tools to improve decision making, execution precision and productivity across the Andean region.

Ensures DX processes evolve from operational execution to data-driven execution by integrating digital platforms, automation and predictive insights into Perfect Store, Category Management and Shopper Marketing routines.

Qualifications

¿Who Are We Looking For?

Bachelor's degree, Industrial Engineering or Business Administration

+ 10 Experience in commercial roles such as: Sales Manager, GTM Manager, Trade Marketing Manager, Digital Sales Manager

Skills / Knowledge:

Trade Marketing knowledge

Sales and DC administration processes knowledge

Category management knowledge

Project management knowledge

Education: Marketing, Business administration, Industrial Engineering

At least 7 or more years of experience on Marketing and Sales

Medium to Advance English 100% oral and written

People Skills

Working knowledge of data management and/or Nielsen preferred

Understanding of shopper insights

Knowledge on Sales Cycle Process

Experience working with commercial digital tools (Dashboards, analytics platforms)

Understanding of eCommerce KPIs and digital shelf metrics

Data interpretation and storytelling capabilities

Exposure to automation or reporting simplification initiatives

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

Opportunities to learn and develop every day through a wide range of programs.

Internal digital platforms that promote self-learning.

Development programs according to Leadership skills.

Specialized training according to the role.

Learning experiences with internal and external providers.

We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.

Financial wellness programs that will help you reach your goals in all stages of life.

A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.

And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.