Lead - Brand Designer

Design Manager

PepsiCo is one of the world's leading food & beverage companies. In our global Design & Innovation team we count over 180 designers and thinkers from world class agencies and fortune 500 companies. Being a designer in PepsiCo is very hands-on. We make stuff, work with designers, brand teams, consumer insights, R&D, media, e-commerce teams and engineers. We're especially fond of quick thinkers, problem solvers and good communicators with a well-developed sense of form, proportion, color and materials both for graphic and product executions. The Design Manager is responsible for the execution of comprehensive brand design strategies and graphic design projects within our food & beverage portfolio. Successful candidates will demonstrate superior ability to drive design thinking, from ideation through concept development, refinement and execution. While creating high quality brand design solutions by leveraging internal/external design resources, the Design Manager must be able to visualize and articulate his/her creative thinking. In summary, the main objective of this role is to execute major brand design projects across a specific product portfolio. This means planning, organizing, and implementing consistent design principles and production processes to ensure that the design/production guardrails are met, and expectations exceeded.

Responsibilities

Take ownership of the visual identity for specific brands in the portfolio, working in collaboration with the Design Director, brand teams, insights teams and global design while leading design team members.

Generate creative design proposals (scenarios, concepts) in order to visualize the desired output and share it with internal and external team members.

Participate in research activities and effectively translates customer needs into actionable design requirements – and execute those requirements into design solutions.

Drive final design recommendations, decisions and design approval to enable artwork execution / production phases, ensuring thorough consideration of all project variables and that the final solution will perform as planned.

Qualifications

Extensive Design Expertise: 10+ years of brand and graphic design experience with a degree in design or related field; strong portfolio required.

Technical & Creative Excellence: Exceptional design sense, mastery of Adobe Creative Suite (3D skills a plus), and ability to visualize concepts through sketches or software tools.

Leadership & Collaboration: Proven ability to manage multiple projects in a fast-paced environment; highly collaborative with strong communication and influencing skills across senior stakeholders and cross-functional teams.

Mindset & Professionalism: Creative, curious, and passionate about design trends; clear design point of view, entrepreneurial mindset, composure under pressure and proficiency in English.