Marketing Manager - Energy & Protein

Marketing Manager

One of Canada's Top Marketing Organizations Looking to Recruit Canada's Best & Brightest Marketing Manager!

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

We are looking to hire the Marketing Manager for Energy and Protein Portfolio, Energy drinks and Protein products are two of the fastest growing categories in all of beverages. PepsiCo Canada has a strong portfolio of brands and big aspirations for growth in these categories. The Rockstar brand is the #3 play in energy and looking to accelerate growth and share with accelerated marketing plans. This role will also manage the partnership with the high growth brand of Celsius as well as the current and future protein portfolio of brands including Muscle Milk.

A leader and influencer, this role will build a strategic vision for the portfolio, set the agenda and ensure strength of execution to deliver both short-term and long-term results. As a motivator and coach, the Marketing Manager will lead two direct report to drive the overall agenda for the portfolio.

If you have a passion for consumer marketing, are fueled by a fast-paced and competitive environment, and love to win, then this might be the team for you!

What you can expect from us:

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole-self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

Responsibilities:

• Positively influence organization to drive focus and momentum behind energy portfolio to solidify share growth for PEP Energy
• Lead the strategic planning and execution for our energy portfolio within the context of our total corporate strategic plan
• Lead the strategic planning and 5 year innovation plan for the protein portfolio expansion
• Independently lead cross functional teams to ensure best in class execution of innovation and initiatives at retail
• Work closely with US/ Global Marketing teams
• Lead IAT teams and maintain strong agency relationships.
• Lead & drive Celsius partnership Agenda (business & comms) working closely with key partnerships team
• Liaise with key partners (FOBOs, ACL, Field Sales & Key Account teams) to leverage DSD capability and optimize programs
• Deliver volume & NR commitments across energy and protein portfolio
• Monitor portfolio performance on a period basis to proactively identify course corrections and or new opportunities
• Effectively manage A&M budget
• Build team capability and challenge processes for efficiency & effectiveness
• Manage, motivate, coach and develop direct reports

Qualifications:

• Minimum of Bachelor's Degree
• 5+ years of marketing experience, consumer packaged goods marketing experience with expertise in launch innovation and commercialization preferred
• 1+ year of demonstrated people leadership and proven track record of coaching & developing others, 2+ years preferred
• Strong conception and fundamental strategic thinking skills
• Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
• Demonstrated ability to win through superior consumer marketing, ability to build a brand from its core
• Proven ability to lead agency relationships to achieve gold standard results

Why work at PepsiCo

At PepsiCo, you're invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone's welcome. Here, you can dare to be yourself. No matter who you are or where you're from, you can influence the people around you and the world at large. By showing up, you'll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.