Omnichannel Marketing Strategy Analyst (short - term FTC)

Omnichannel Marketing Strategy Analyst

PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $86 billion in net revenue in 2022. We pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. Shopper Marketing is a critical part of our DX capability & key commercial growth lever – We're looking for an individual to lead the development of best-in-class shopper programmes for our brands.

In this role as omnichannel marketing strategy analyst, you will partner with our brand, TCP and eComm teams to ensure our brands show up strong across in-store and online retailer touchpoints. You will be responsible for the delivery of the shopper toolkits, including shopper strategy, shopper key visuals and touchpoint translations. You will work with shopper activation managers to understand the 'voice of the customer' and partner with agencies to develop bespoke overlays and activations, ultimately bringing our iconic brands to life in relevant placements to drive consumer consideration and sales.

Responsibilities

• Partner with brand, TCP and eComm to create integrated campaigns with an omnichannel customer marketing lens
• Own the briefing and delivery of shopper toolkits, including shopper strategy, shopper KVs and generic touchpoint translations
• Serve as on-point for approving customer specific artwork, to ensure campaign consistency across assets
• Provide centralised and clear toolkit planning communication across omni marketing/ account teams
• Work with agency to ideate for bespoke customer overlays and experientials for relevant campaigns
• Manage status trackers and ensure brand are informed and updated with progress
• Support Omnichannel Marketing Strategy Manager with weekly meeting, including agenda planning and sharing brand campaign updates
• Lead 3rd party approvals where required, including approval on all shopper assets that involve their IP

Qualifications

• Experience with marketing campaign management, asset creation, internal cross-functional project management
• A creative mindset – ability to brief, critique & approve creative concepts and assets
• Excellent collaboration skills – this is a cross functional role within the Omnichannel Marketing team and the wider sales & marketing organisations. The role will require an ability to navigate a complex org with many stakeholder partners, and the ability to build strong relationships in order to influence and move projects forward collaboratively
• Agility & flexibility - the role will require a flexible and responsive approach
• Excellent project management skills – ability to coordinate several diverse stakeholders internally and externally, and acute attention to detail in managing cross-functional processes
• Effective communication skills - written and verbal
• Passion for problem solving - able to navigate ambiguity, find creative solutions, and ability to spot potential problems and plan to avoid them in advance