Sodastream Head Of Marketing

Head Of Marketing

Reporting to the Senior Director General Manager, the Head of Marketing will be responsible for leading both the Marketing Team and the Marketing function for the entire SodaStream Australia organisation. You will also be responsible for ensuring all areas of Marketing Strategy, Research, Tactics, Implementation, Analysis, Budget, and Team Leadership are executed to the highest level and quality.

Responsibilities

Management and regular analysis of annual marketing calendar and budget

Management of creative, social, media, demo, POS creation, and PR agencies.

Management of all key corporate partnerships.

Management of direct reports.

Close working relationship with Sales, Operations, Customer Service, and Finance Team

Close involvement in Trade Rollout of new products/campaigns/initiatives.

Attendance at Agency Meetings on a regular basis

Close monitoring and involvement of Digital and Social Media Strategy and Implementation

Management and Development of ATL strategy, implementation and analysis

Management of all Consumer Events – including analysis of opportunities, bookings, permits, product and staffing.

Regular contact and liaison with HQ marketing comms, product development, marketing operations, Legal and PR/Influencer teams

Management of all elements related to product / media launches

Weekly attendance at Internal Management Meeting and Team WIP Meetings

Meeting and presentations to Key Accounts Team for better internal transparency.

Quarterly reporting of marketing activities and spend to HQ, and attendance at Quarterly Business Review meetings via VC

Closely working with HQ on new product development and rollout.

Management and close involvement in D2C Iniatives.

Close involvement and liaisons with HQ on all Creative Testing and Brand/Market Research

Qualifications

Managing Budgets and Setting Strategy and Tactics

Previous experience in using Microsoft Office Suite

Ability to lead and drive team members and ensure time lines are met as are objectives

Management of Third Party Suppliers

Sound understanding of the FMCG space, the Kitchen Appliances space, and the Australian Audience in general