Sr. Marketing Manager - Away From Home & C&G

Sr. Marketing Manager

One of Canada's top marketing organizations is looking to recruit Canada's best and brightest marketing talent!

At PepsiCo Canada, we believe in delivering healthy growth and developing exciting brand initiatives and innovation that influence consumer attitudes and behaviours, making us one of Canada's top Marketing Organizations!

We are seeking a Sr. Marketing Manager to lead our Away From Home (AFH) and Convenience & Gas (C&G) marketing agenda championing our brands and customers growth in these important channels. As a change leader and influencer, this role will build a strategic vision, set the agenda and ensure strength of execution to deliver both short-term and long-term results.

If you have the taste for a real challenge, this opportunity may just be the right flavour for you!

What you can expect from us:

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole-self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

Responsibilities:

• Lead the development and execution of breakthrough national & regional customer marketing plans in the AFH and C&G channels that build and strengthen brand growth and equity for our brands
• Lead the strategic planning process and identify the core strategies to win in these emerging channels, ensuring plans are robust, consumer centric and customer validated
• Collaborate and develop strategic relationships with our top customers within Canada to ensure our marketing plans are connected and strategically aligned to their corporate strategies
• Wire and collaborate amongst 1PepsiCo and United States to ensure shared learnings and strategic alignment for growth maximization
• Collaborate strategically with brand teams (CSD, Energy, Water, Gatorade and Partners), cross-functional partners including Sales Strategy, Field Sales and Retail Sales to ensure excellence across all consumer touch points
• Collaborate and be a brand champion with our external agency partners to build effective marketing & communication plans in Canada
• Coach, motivate and develop top talent within PepsiCo leading a team of 4 direct reports
• Play an active role as a senior member of the marketing team supporting department engagement and organizational health initiatives

Qualifications:

• Minimum of bachelor's degree (business degree preferred)
• 10+ years' experience in consumer-packaged goods marketing
• Demonstrated ability to lead, develop and create breakthrough consumer marketing plans that drive short- and long-term results through customer programming
• Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
• Demonstrated ability to coach and build top talent with the organization
• Proven ability to lead agency relationships to achieve gold standard results
• Business savvy and an opportunity seeker

Careers to Smile About:

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

PepsiCo may use Artificial Intelligence as part of its hiring process. Specifically, we may use AI-based tools to screen, assess, or select applicants.