Trade Marketing Executive

Job Title

Enhanced Efficiency: Centralizing POSM and premium responsibilities to improve cost-effectiveness and reduce redundancy across channels.

Consistency in Brand Experience: Standardizing visuals and materials across all MT channels to provide a uniform customer experience.

Optimized In-Store Execution: Ensuring effective implementation of all in-store activities and activations, including booth activities, customer events, and promotion POSM.

Responsibilities

Coordinating all in-store activities such as booth setups, PG (Promoter Group) cheer activities, and customer engagement events across each account.

Ensuring consistent execution and high-quality brand presence in every activation.

Negotiating for the best possible cost and terms with vendors, seeking efficiencies through centralized sourcing and procurement.

Integrate CVS POSM initiatives into the broader MT strategy, ensuring alignment and operational synergy.

Mentor and guide the direct report, fostering growth and enhancing team capability in delivering effective POSM strategies.

Qualifications

4yrs+ experience in Customer (Trade Marketing) /Consumer Marketing

Leadership skills, Strong project management skills, able to lead and drive actions

Strong analytical skills, turning insight into actions.

Innovative thinking: able to lead team in new ways of thinking and execution.

Good relationship building and teamwork

Good planning and managing performance of self

Initiative and flexible

Work well under pressure

Good command in both Thai & English

Computer literacy in Microsoft Office

Experienced in channel development

Strong in dealing with data-intelligence agency