Marketing Analyst, Media & Brand

Marketing Analyst, Media & Brand

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We're energized by new challenges and new possibilities-and we're just getting started!

We are looking for a strategic and highly analytical Marketing Analyst to support the measurement framework for our marketing funnel. In this role, you will move beyond single-channel attribution to analyze a holistic view of how our media investment drives growth—from top-of-funnel brand awareness to bottom-funnel conversion.

You will be the strategic partner to our Growth and Brand teams, using advanced measurement techniques (MMM, Incrementality) to determine the true value of our marketing mix. If you are passionate about connecting the dots between brand health metrics and hard sales data, this is the role for you.

Key Responsibilities:

1. Full-Funnel Measurement Strategy

• Support the development of a unified measurement framework that evaluates paid, earned, and owned performance across all stages of the customer journey (Awareness, Consideration, Conversion, Retention).
• Analyze the interplay between Upper Funnel (TV, CTV, Audio, OOH) and Lower Funnel (Search, Social, Affiliate) media to optimize investment for total portfolio growth.
• Move the organization beyond "last-click" thinking by championing holistic measurement methodologies.

1. Advanced Modeling & Testing (MMM & Incrementality)

• Lead the execution and interpretation of Marketing Mix Models (MMM). You will either manage external vendor relationships or run in-house models to forecast the impact of budget changes.
• Design and execute a robust Incrementality Testing roadmap (e.g., Geo-lift tests, holdout groups, matched market tests) to validate MMM findings and calibrate channel ROI.
• Translate complex statistical outputs into clear, actionable media buying recommendations for the leadership team.

1. Brand Health & Performance Tracking

• Brand Scorecard Development: Design and manage a comprehensive Brand Scorecard or Brand Index that synthesizes survey data with behavioral & site data to track brand health over time.
• Develop and execute measurement plans for specific brand programs like content, events, and social channels, including tracking and instrumentation recommendations.
• Correlate brand lift metrics (Awareness, Ad Recall) with downstream performance metrics (CAC, CPA, ROAS) to quantify the long-term value of brand media.

1. Strategic Optimization & Reporting

• Partner with the Growth team to allocate budgets based on incremental ROI and diminishing returns analysis.
• Create automated dashboards that provide real-time visibility into full-funnel KPIs.

Qualifications:

Must-Have Skills:

• • Experience: 2-5 years of experience in Marketing Analytics, Data Science, or Marketing Strategy.
  • Full-Funnel Fluency: Deep understanding of the channels and specific KPIs relevant to different funnel stages (e.g., Reach/Frequency vs. ROAS/CAC) and how they influence one another.
  • Methodology Expertise: Proven experience applying Marketing Mix Modeling (MMM) and designing Incrementality/Lift Tests. You understand the math behind the models and the "why" behind the results.
  • Technical Stack: Proficiency in SQL is required. Experience with Python or R for statistical analysis is optional.
  • Communication: Ability to tell a story with data. You can explain complex concepts like "incremental lift" to non-technical stakeholders without jargon.

Preferred Qualifications (The "Nice-to-Haves"):

• • Brand Indexing: Specific experience building custom Brand Scorecards or composite indexes that weight various brand health metrics into a single KPI.
  • Media Agency Experience: Background working at a media agency or within a heavily media-driven organization.
  • Advanced Attribution: Familiarity with Multi-Touch Attribution (MTA) tools and their limitations in a privacy-first world (iOS14+, cookie deprecation).

Pay Transparency - All Full Time Employees

$60,400 - $75,500 USD