B2B Integrated Marketing Manager

Marketing Expert

Persistent Systems, LLC, a leading defense tech company providing mobile networking solutions for military, first responder, government, and commercial markets, is seeking a dynamic Marketing expert to design and execute integrated marketing strategies across digital, events, and partnership channels. This position requires a holistic operator who can seamlessly bridge strategy and execution.

In addition to elevating brand awareness, this role is responsible for growth marketing, analytics, and campaign performance, managing the full marketing technology stack (Salesforce, Marketing Cloud, Dynamics), and driving measurable ROI across multiple verticals.

The B2B Integrated Marketing Manager will oversee end-to-end events and vendor management, ensuring flawless execution of high-stakes tradeshows, digital campaigns, and government-facing messaging.

Operating within a small team, this role is intentionally multi-disciplinary requiring cross-department collaboration with Sales, Product, and Operations while balancing the tactical demands of campaign execution with the strategic responsibility of aligning marketing with revenue growth and long-term business objectives.

Position Responsibilities 

• Event & Partnership Management: Execute trade show, conference, webinar, and sponsorship efforts; oversee event software and vendor relationships to maximize market reach
• Digital Platforms & Technology: Manage the marketing technology stack (Salesforce, Marketing Cloud, Microsoft Dynamics, etc.), streamline processes, and partner with IT/vendors to ensure scalable, compliant, and integrated systems
• Campaign Execution: Plan and deliver targeted campaigns for government agencies, defense contractors, and industry partners through digital, content, and web initiatives
• Integrated Marketing Strategy: Develop and execute multi-channel marketing strategies (digital, email, content, social, print) to build brand awareness, generate leads, and ensure consistent messaging across all touchpoints
• Growth Marketing & Analytics: Drive growth across multiple verticals by analyzing performance, optimizing funnels, and refining campaigns. Define and track KPIs to guide strategy and improve ROI
• Cross Department Collaboration: Partner with Sales, Product, and internal teams to align marketing with revenue goals, customer needs, and market trends
• Content & Creative Direction: Oversee creation of marketing collateral, presentations, and digital assets, ensuring a consistent brand voice across campaigns and channels

Minimum Qualifications 

• A bachelor's degree in business administration, marketing, or equivalent field
• Demonstrated experience in integrated marketing techniques and portfolio of work
• Proven track record in developing and executing channel marketing initiatives and B2B marketing campaigns across multiple verticals
• Defense Industry Experience a plus
• Strong communication and interpersonal skills
• Analytical, data-driven mindset
• Strong familiarity with marketing automation, CRM, SEO, and data analytics tools

The base pay for this role can vary from $125,000 to $156,000 a year based on individual qualifications. Eligibility for yearly discretionary bonus. Persistent Systems, LLC offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance; paid time off (sick time and vacation time); flexible spending accounts; 401(k) plan with company match; fitness membership reimbursement; tuition assistance; mental health benefits; and pet discounts.

Headquartered in New York City since 2007, Persistent Systems, LLC is a global communications technology company which develops, manufactures, and integrates a patented and secure Mobile Ad Hoc Networking (MANET) system: Wave Relay®. The company's industry leading R&D team has designed wireless networking protocols to support their cutting-edge Wave Relay® system and technology. Wave Relay® is capable of running data, video, voice and other applications under the most difficult and unpredictable conditions. Their suite of products is field proven and utilized in Commercial, Military, Government, Industrial, Agriculture, Robotics, and Unmanned System markets.