CRM Marketing Automation Specialist

Job Title

Be part of a revolutionary change!

We're totally transforming our business, building our future on smoke-free products with the power to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in different directions.

Your Day To Day

• Build, test, and launch B2C email campaigns and consumer journeys in Salesforce Marketing Cloud (SFMC) following approved templates, naming conventions, and QA standards.
• Create and maintain audience segments and data extensions; apply suppression logic, frequency governance, and consent/preferences to ensure compliant targeting.
• Manage the CRM execution calendar: coordinate intake, approvals, timelines, and pre-send checks with Marketing, Legal/Privacy, CRM Ops, and other stakeholders.
• Implement A/B testing and consistent data tagging/UTMs; monitor performance and recommend optimization actions for engagement, conversion, and deliverability.
• Support journey automation and recurring processes using Journey Builder and Automation Studio; where relevant, apply AMPscript/SQL for personalization and data operations.
• Maintain platform hygiene: role-based access, sender authentication, Reply Mail Management (RMM), and data retention/contact deletion in line with company standards.
• Troubleshoot issues, manage tickets (incidents/changes), and contribute to continuous improvement of processes, templates, and governance.
• Produce operational reports and concise post-send readouts; partner with Analytics on KPI reviews and next-best-action recommendations.
• Collaborate cross-functionally to ensure brand consistency, compliance, and consumer data protection across all CRM activities.

Who We're Looking For

• University degree or advanced student, preferably in Digital Business, Administration, Economics, Marketing or Commercialization.
• Have excellent written and verbal communication skills English, Portuguese will be an asset.
• Strong customer orientation, social, organizational, and problem solving skills; results and quality oriented with high attention to detail.
• Hands on experience with SFMC (Email Studio, Journey Builder, Content Builder); familiarity with Automation Studio, AMPscript, SQL, Contact Builder is a plus. Understanding of B2C CRM principles, consent management, and deliverability best practices.
• Proficient with MS Office (Excel/PowerPoint); dashboard/BI familiarity is a plus.
• Expected certifications: Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Administrator, Salesforce Marketing Cloud Developer
• A very good understanding of the Commercial & Marketing business and Digital Tools cycles is a plus.

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.