Senior Marketing Manager, RS&AM (12m FTC)

Senior Marketing Manager

We are looking for an exceptional candidate, who can combine strong marketing experience with technical knowledge of the decumulation phase of retirement – we're ideally looking for someone who understands annuity products and/or investments products targeted at people nearing or in retirement e.g. smoothed funds or other types of structured products. As a Senior Marketing Manager, you'll work closely with key stakeholders to build comprehensive marketing strategies to promote these solutions.

You will develop messaging frameworks and content which underpin our campaigns and align with the needs of our different client groups. To do this, you will need to be skilled in taking technical, complex concepts and processes, and bring them to life for advisers and customers. This will include key USPs and points of competitive differentiation. Working closely with the wider marketing teams and other parts of our business such as investment solutions, propositions and distribution, you will design and manage go to market plans for new product launches, as well as supporting changes to existing propositions using the full mix of marketing channels. Using data and insights, and your understanding of the market, you will aim to deliver commercial results that are measurable against our trading units' targets.

You will be a senior member of the team that creates brand differentiation of retirement solutions through the delivery of creative, thought-provoking and market leading content across multiple media so that our target audiences understand and are interested in learning more about our products and investment solutions.

Key Responsibilities

Marketing Strategy

• Take a leading role in the development of the marketing strategy to promote Standard Life's credentials in retirement solutions, particularly in the decumulation phase.
• Work with third parties to provide them with any technical or go to market information that they require to promote our product on their platforms.
• Deliver go-to-market campaigns to support our products and propositions.

Branding & Collateral

• Create brand differentiation through the development and delivery of creative, thought-provoking and market leading content and marketing programmes that support our core products and propositions
• Create engaging retirement solutions sales collateral that helps advisers understand their retirement options in a simple way for their clients
• Ensure consistency of messaging across all platforms, marketing media and audience channels.
• Ensure collateral reflects our sustainability priorities

Marketing Tools & Digital

• Create new product and investment marketing communication tools to promote the key aspects of our products and propositions
• Work with our wider Marketing team to ensure the creation of web pages and promotion through social channels and through video, webinars and events.

Marketing Regulation & Controls

• Ensure all marketing initiatives comply with regulatory requirements, Conduct Risk (Customer at the Heart), Consumer Duty and Treating Customers Fairly
• Work collaboratively with colleagues and take personal responsibility to ensure that controls you are responsible for are complied with

Experience, Skills and Personal Attributes (Essential)

• A creative, curious marketing expert with a positive, can-do attitude.
• Strong technical understanding of the retirement solutions market with a clear understanding of the regulatory environment, associated with pensions and savings.
• Experience of having worked within a life company, a pensions provider or perhaps a consultancy firm, especially within a dynamic, change environment.
• Highly experienced in developing messaging suitable for both B2B and B2C audiences, with a track record of delivery from idea through to development and implementation.
• Demonstrated stakeholder management skills with a flair for relationship building, and excellent influencing capability.

We want to hire the whole version of you. We are committed to ensuring that everyone feels accepted and welcome applicants from all backgrounds. If your experience looks different from what we have advertised and you believe that you can bring value to the role, we would love to hear from you.

If you require any adjustments to the recruitment process, please let us know so we can help you to be at your best.