CDD - Chargé(e) De Trade Marketing (H/F)

CDD - Chargé(e) de Trade Marketing (H/F)

Pharmactiv, a network of pharmacies with nearly 1000 members. Our mission is to allow pharmacists to focus on their core business by developing shopping experiences, health and wellness spaces conducive to listening and follow-up.

Why join Pharmactiv?

• More than 35 years of expertise
• A network of nearly 1000 member pharmacies across France
• Support for young pharmacists' installation and project financing
• Turnkey solutions to become the pharmacy of tomorrow
• Innovative and distinctive services
• Enhanced purchasing power through attractive laboratory agreements

Description of the Position

Within the marketing department of the Pharmactiv group and reporting to the Trade Marketing and Health Service Manager, you will be responsible for the following missions:

MANAGEMENT OF LABORATORY PARTNER PORTFOLIO

Responsible for marketing partnership with laboratories:

• Be the point of reference for a list of defined laboratories on all marketing operations
• Presentation of the Pharmactiv strategy
• Negotiation of marketing partner budgets
• Ensure the proximity/satisfaction and development of the partnership

CONSTRUCTION OF LABORATORY MARKETING PLAN

• Proposal to be realized in coherence with the expectations of members and laboratories

FOLLOWING UP MARKETING PLANS

• Coordination of the good execution of all marketing operations defined in the marketing plan
• Sharing of performances achieved

DEPLOYMENT OF POINT OF SALE ANIMATIONS

Monitoring & reflection/evolution of offers:

• Analysis of pharmacist and consumer expectations (work committees, satisfaction surveys, benchmarking…)
• Study, proposal and definition of themes and tools for members and patients

Ensuring the dynamics and deployment of monthly campaigns for all pharmacies in the network in respect of deadlines:

• Writing briefs
• Collaboration with laboratory partners and agencies
• Follow-up of the creation of supports
• Elaboration of internal and external communication supports
• Evaluation of monthly animations and follow-up of reporting
• Training of field teams

BUDGET FOLLOW-UP

• Follow-up of supplier invoicing (Bon pour accord, signature Bon à payer)
• Ensure the defined margin and respect of budgetary objectives
• Reporting in budget follow-up

SOCIAL NETWORKS

• Exchanges, follow-up and validation of post creation by the agency
• Collaboration with laboratories for validation
• Follow-up of exchanges with laboratories

Qualifications

Graduated with a Bac+5 in commerce/marketing, you have a successful first experience in a similar position.

A strong sensitivity for the world of hygiene/beauty/health is a plus.

You like working in a team and you are recognized for your relational skills and dynamism.

You show initiative, you are a force of proposal to evolve the concept, products and offer.

Finally, you master the office pack (Power point, Excel, Word).

Additional Information

This position is available for a 6-month fixed-term contract.