AM, Growth, Merchant Lending

Am, Growth, Merchant Lending

Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

PhonePe's portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

At PhonePe, we go the extra mile to make sure you can bring your best self to work, everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you're excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

Merchant Lending

We are an end-to-end digital lending platform enabling credit access to our consumers and merchants. We partner with various financial institutes and work very closely with them to offer customized lending products.

For this role, we are looking for an analytically proficient individual responsible for managing business growth across multiple programs for the business.

This role will help in the end to end development of the candidate in cross functional collaboration, deep understand of the lending ecosystem and business growth

Responsibilities

• Complete growth ownership for the repeat (and Top up) programs of the business
• Understand profile of the merchants and solve for awareness, consideration and final action for the loan eligible merchant pool
• Identify and drive pricing interventions for sticky cohorts and drive conversion goodness
• Ensure ToF for the program is not only retained but also grows at a certain pace. Create GTM strategies to stop merchant churn.
• E2E ownership for the loan onboarding funnel for Merchant lending
• Work with internal teams, vendors and lending partners (Banks/ NBFCs) to ideate, solve, track and scale different interventions to make the funnel more seamless for the merchants
• Evangelize funnel best practices with the offline sales team to ensure zero information gaps and seamless execution
• Work with the merchant org. to create engagement strategies for acquired merchants to get them in the lending eligibility funnel

Ideal Candidate

• B.Tech/MBA from Tier-1 institution with 1-5 yrs of experience
• Very hands on with excel and other reporting tools
• Detail oriented with the ability to prioritize tasks and manage multiple projects simultaneously
• Influencing/Building consensus
• Participate in brainstorming discussions and remain open to exploring alternative viewpoints
• Ability to influence internal and external stakeholders to be able to arrive at the most optimum solution
• Customer centricity: Proactively understand implications of actions/ decisions for customers (merchants/agents)