Digital Marketing Specialist

Digital Marketing Specialist

Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

PhonePe's portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

At PhonePe, we go the extra mile to make sure you can bring your best self to work, everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you're excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

Who We're Looking For

We're looking for a Digital Marketing Specialist who is a first-principles problem-solver passionate about using data to solve complex challenges. If you are a curious and sharp individual with strong analytical skills, and you're eager to learn and drive growth at scale in a cost-effective way, you'll fit right in with us. A deep functional knowledge of performance marketing is a plus.

Why Join PhonePe? As a Digital Marketing Specialist, you'll own the growth marketing for multiple areas within a broader function at PhonePe. You'll be part of a hyper-growth startup, working closely with leadership on strategic business decisions that impact over 600 million people. You'll get to collaborate with some of the country's brightest professionals and gain exposure to all facets of building and scaling a product. In this role, you'll be an integral part of our Performance Marketing Team, which is responsible for acquiring new customers while meeting business KPIs for PhonePe.

The Gig

1. Own the entire acquisition strategy and marketing activities, driving performance marketing through various channels like Google Ads, Facebook Ads Manager, and Preburn Partnerships. You'll also be responsible for ensuring tech product integrations for last-click attribution and event tracking for CPX optimization.
2. Collaborate closely with business and product teams to understand problems and translate them into clear problem statements.
3. Work regularly with analytics, marketing product, design, compliance, and finance to ensure end-to-end planning, reporting, management, and execution.
4. Partner with the analytics team to generate new insights and conduct research to identify new problems. You'll use your understanding of performance channel capabilities and limitations to suggest realistic solutions with a clear ROI and impact analysis.
5. Use your strong communication and negotiation skills for vendor selection, management, and pricing decisions. You must be assertive in communicating our requirements to both internal and external stakeholders.
6. Apply a strong problem-solving mindset and the right analytical approaches to all your work.
7. Influence stakeholders across various functions to drive initiatives and data-driven decision-making.
8. Be an integral part of the team's strategy and go beyond being a marketing counterpart.

Job Requirements

• Engineering or MBA graduate from a Tier 1 college.
• 0-2 years of experience in performance marketing or any analytical role.
• Strong problem-solving and analytical skills.
• A strong business acumen and a curiosity about how products work.
• An understanding of attribution mechanisms, event tracking, product integrations, and optimization frameworks.
• A basic understanding of data structure, storage, and flow across engineering systems to manage product integrations and make appropriate requests with the analytics team.

Preferred Qualifications

• Understanding of performance marketing principles, the law of diminishing returns, and elasticity.
• Experience with A/B testing frameworks and time series analysis.
• Experience running campaigns on Google Ads, Facebook Ads Manager, or iOS search Ads.
• Experience using third-party attribution tools such as Appsflyer, Singular, or Adjust.
• Experience in affiliate marketing and ad fraud prevention.