New Club Marketing Manager, Corporate Clubs

New Club Marketing Manager

The New Club Marketing Manager will report directly to the Director of Marketing, Corporate Clubs, with a dotted line to the Field Marketing team. This position will support the Corporate Club Marketing team by leading the planning and execution of corporate owned new club marketing plans, including pre-sales and grand opening campaigns for new clubs, relocations, remodels and re-equips. Additionally, this role will develop and share campaign strategies, best practices, and resources with the Field Marketing team to support franchisee new club campaigns. The ideal candidate should have a strong grasp of contemporary marketing tactics and strategies and be able to develop new club marketing campaigns from concept to execution and measurement.

This is a hybrid role based out of our Hampton, NH office.

Responsibilities

• Partner closely with the Development team to manage new corporate club marketing timelines, adjusting as needed for construction timelines.
• Utilize analytics tools, reporting, and operations insights to identify strategic local insights for new club campaigns.
• Lead online and community pre-sale and grand opening campaign planning, including campaign dates and paid media, PR, CRM, and community marketing plans.
• Manage execution of marketing campaigns with internal marketing and agency partners.
• Manage community marketing efforts, including campaign kick-off calls and ongoing guidance for field operations teams executing efforts locally.
• Manage new club projects in the project management platform, ensuring internal partners have regular updates and information needed to meet deadlines.
• Continually optimize new club marketing tactics and resources to drive awareness and joins.
• Communicate new club creative and messaging needs to brand marketing team and/or agency partners.
• Provide strategic direction and best practices for new club marketing system-wide, including the development and ongoing optimizations of new club marketing resources for franchisees.
• Work with internal teams to analyze new club marketing initiatives to inform ongoing optimizations.
• Manage new club marketing budgets, quality control billing, process invoices, and oversee related accruals.
• Travel to Corporate Clubs and sites as needed.

Qualifications

• Bachelor’s degree in marketing or a related field
• 5+ years of experience in consumer marketing, local marketing, media strategy, or related field
• Highly creative with experience in identifying opportunities and devising marketing campaigns that drive sales
• Franchise or franchise related experience is helpful, but not required
• Proficient in Microsoft Word, PowerPoint, and Excel. Experience with Asana, SharePoint, and Salesforce a plus
• Demonstrable experience working with larger teams to drive results
• Strong analytical skills and data-driven thinking
• Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives
• Exceptional presentation and communication skills along with the ability to communicate effectively across all levels of the organization, including executives
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
• Creative, progressive, thought leadership with the ability to influence at all levels of the organization
• Possess a results-driven entrepreneurial mindset, demonstrating initiative and creativity
• Demonstrated strategic thinking, creative problem-solving, and organizational leadership skills
• Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
• Cooperative team player with an upbeat, positive, "can-do" attitude!
• Some travel to Corporate Clubs may be necessary

Perks

• Hybrid work schedule out of our Hampton, NH Club Support Center
• Competitive salaries and comprehensive benefits package, including medical, pharmacy, dental, and vision benefits
• Generous vacation/holiday pay
• Volunteer days off
• 401(k) Retirement
• Employee Stock Purchase Program
• Childcare reimbursement
• Pet care reimbursement
• Tuition reimbursement
• Free learning and development programs
• Discount programs, including vacations, theme parks, shopping, meal delivery services & much more
• Company-sponsored social events
• Free Black Card membership and fun exercise incentives
• Access to our private gym at the Hampton, NH Club Support Center, complete with locker rooms and Black Card area
• Delicious, healthy breakfast and lunch options served at our Club Support Center café

Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.