Account - based And Field Marketing, Latin America, Senior Manager

Senior Manager, Account-Based and Field Marketing (ABFM)

Autodesk is looking for a Senior Manager to lead the Account-Based and Field Marketing (ABFM) team and accelerate growth for priority industry solutions in the Latin America (LATAM). This person will be part of the leadership team for the Americas geo-based Marketing team that generates demand for our platforms and solutions across key customer segments through account-based motions, field marketing, and partner marketing, with holistic plans that align to the Americas Sales priorities. The Senior Manager role is ideal for someone who thrives on transforming go-to-market priorities into regional marketing strategies and plans, and leading a team to overachievement against pipeline and revenue generation targets.

This role motivates and orchestrates relevant Marketing resources for the regions within Latin America. The Senior Manager directly oversees and supports Account-Based Marketing and Field Marketing Managers delivering marketing sourced impact of key programs and ABM clusters in Brazil and Mexico. The role also coordinates strategic coverage and action plans with Partner Marketing, Brand and Communications, other teams in Marketing and Sales.

The Senior Manager delivers strategic plans for the year for multi-channel demand generation, customer engagement, and pipeline acceleration initiatives; and ensures flexibility to adapt based on quarterly business results and insights. The successful candidate will work closely with LATAM Sales and Technical Sales leadership, Industry and Campaign Strategy, Governmental Affairs, Communications, Marketing Operations, Partner Marketing, and other ABFM teams within AMER Marketing to deliver scalable regional marketing programs aligned to geo priorities and customer buying journeys.

The right candidate is a hands-on team leader, combining strategic planning with operational oversight and support. The Senior Manager will be someone who thrives in a matrixed environment, and is driven to proactive collaboration in crafting programs, events, and other customer experiences that drive increasing amounts of account engagement and deliver measurable business outcomes.

Responsibilities

• Partner with leadership across Sales and Marketing teams to plan and oversee execution of regional marketing programs and events aligned to business priorities and expansion growth opportunities across North America
• Motivates ABFM team to create and manage multi-channel demand generation across digital campaigns, webinars, Autodesk and 3rd party live events, and emerging channels as appropriate, to drive account engagement and generate tangible pipeline
• Adapt global campaigns, content, and marketing priorities into regionally relevant programs that can scale across the North America territories and customer segments
• Lead the effective and efficient development of campaign messaging, presentations, customer-facing assets, and sales enablement materials that support marketing programs and customer engagement
• Use engagement data, performance insights, marketing automation, and AI-enabled tools to optimize targeting, improve conversion, and maximize overall effectiveness
• Monitor and report on program performance, including engagement, pipeline contribution, and conversion metrics, and drive plans for improvement
• Collaborate with Partner Marketing, Campaign Development, Content Studio, Marketing Operations, and Analytics teams to improve execution, extend campaign coverage and customer reach, and strengthen pipeline visibility
• Help scale successful programs by improving workflows, standardizing best practices, and supporting operational efficiency across geos, regions, and territories

Minimum Qualifications

• Degree in Marketing, Communications, Business, or related field
• 8+ years of experience in B2B SaaS field marketing, demand generation, campaign orchestration, or account-based marketing
• Expert level understanding of customer engagement strategy, pipeline acceleration, and account-based marketing motions
• Strong collaboration, communication, and stakeholder management skills, with experience working effectively across Sales, Marketing, Operations, and Partner teams in a matrixed organization
• Experience designing and executing integrated demand generation and nurture programs across digital and field channels
• Experience working with, and operational understanding of, marketing automation, CRM, intent, and engagement platforms such as 6sense, Salesforce, Marketo, LinkedIn Campaign Manager, Allocadia, and AI-enabled marketing tools
• Strong analytical skills with experience interpreting engagement, pipeline, conversion, and campaign performance metrics
• Experience leveraging data and engagement insights to optimize targeting and campaign performance
• Excellent written and verbal communication skills, including robust experience developing and delivering persuasive presentations
• Ability to act independently based on high-level guidance from Sales and Marketing leadership

Preferred Qualifications

• Experience marketing to or supporting design and manufacturing; architecture, engineering, and construction; utilities and public sector; or adjacent segments
• Familiarity with AI-enabled marketing strategy development, and the evolving landscape of digital and offline customer engagement strategies