Director, Account Based & Field Marketing India

India Marketing Director

Reporting to the APJ Sr Director Account-based & Field Marketing and working in a hybrid role, the India Marketing Director has the responsibility to lead our ABM & Field Marketing activities across regional, strategic & territory sales segments. With your team of direct reports, you will guide Autodesk strategic coverage of the India market to help our customers pursue the desired outcomes through the Autodesk brand and solutions. Working together with our extended team you will coordinate the creation of integrated marketing plans across Brands, Digital and partner marketing programs to position Autodesk as a strategic partner to our customers.

Responsibilities

• Manage the complete India Marketing plan following regional revenue goals
• Create Autodesk marketing strategy for India together with sales
• Be responsible for overall ABM & Field marketing budget
• Guide and monitor the result of ABM & field marketing activities in region, Strategic, Territory segments in the region
• Ensure local coordination between all Regional Marketing staff (industry, promotions, subscription marketing, events) for overall rollout strategy including contact strategy and segmentation
• Be the main contact for all Marketing in the India organization including Brand, Partner Marketing, Communities
• Be the single contact for Sales Leadership to align execution in India
• Ensure optimization of ABM & Field marketing activities through review and improvement of content and tactics
• Coordinate amplification of Autodesk marketing strategy through channel partners (MDF investments, training, etc)
• Actively engage within the APAC organization and with global brand and industry teams
• Works with the rest of the Autodesk marketing eco-system to facilitate the rollout of pan-APAC programs in the India region
• Drives major events like Design & Make Summit focusing on end-customers or channel partners

Minimum Qualifications

• 10 years of experience in marketing for high-tech companies of which at least 5 in management positions
• Proven success in managing in a matrixed organization and working with virtual teams
• Knowledge of state-of-the-art marketing automation capabilities and how to utilize them to engage a target audience
• Deep experience analysing marketing metrics to inform decisions
• Demonstrated ability to develop and adapt marketing content tailored to engage specific personas
• Excellent in English. Additional languages a plus
• Wide experience of demand generation tactics including ABM, digital marketing and social marketing automation
• Industry knowledge relevant to Autodesk market is an advantage
• Exposure to Account-based Marketing or Enterprise Marketing is preferred