Growth Marketing Manager, GTM Strategy

Growth Marketing Manager, GTM Strategy

We are seeking an experienced and passionate Growth Marketing Manager, GTM Strategy to join our Emerging Business team within our Portfolio Marketing department. In this role, you will focus on go-to-market (GTM) planning in close collaboration with our sales, product, and data analytics teams. Your main responsibilities will revolve around GTM forecasting and reporting, specifically concerning OKRs and KPIs for marketing. Reporting to the Head of Global Growth, you will play a critical role in our quarterly business reviews (QBRs), quarterly business plans (QBPs), and reporting, while bridging the gap between growth marketing, business development (BD), inside sales representatives (IDRs), and sales.

Responsibilities:

• Develop and implement go-to-market and growth strategies in collaboration with sales, product, and data analytics teams
• Perform detailed data forecasting to inform and measure global OKRs, POR (Plan of Record) and KPIs for marketing initiatives
• Lead and support quarterly business reviews (QBRs) and quarterly business plans (QBPs) providing insightful analysis and recommendations
• Produce comprehensive reporting and analysis aimed at improving marketing effectiveness and driving business growth
• Foster strong relationships and provide strategic insights to bridge growth marketing efforts with business development, ISRs, and sales teams
• Analyze marketing data to evaluate the effectiveness of campaigns and pinpoint areas for enhancement
• Help develop reports and dashboards to create and maintain comprehensive reports to monitor KPIs and marketing metrics
• Optimize marketing strategies by conducting A/B testing and other experiments to refine approaches and boost conversion rates
• Uncover insights through advanced analytics to identify trends and drive strategic growth initiatives
• Present clear and actionable insights to stakeholders to inform decision-making
• Stay informed on industry trends and best practices in marketing analytics

Minimum Qualifications:

• Bachelor's degree in Marketing, Business, Data Science, or a related field; Master's degree preferred
• At least 5 years of experience in growth marketing, with a strong background in GTM planning, analytics, and data forecasting
• Proficiency in SQL and experience working with large datasets
• Demonstrated experience working collaboratively with sales and data teams
• Strong proficiency in analytics tools (e.g., Google Analytics, Tableau, BI tools) and marketing platforms (e.g., HubSpot, Marketo)
• Analytical mindset with strong ability to interpret complex data and translate it into actionable insights
• Excellent verbal and written communication skills
• Demonstrated experience in A/B testing and conversion rate optimization
• Team player with the ability to collaborate effectively in a fast-paced environment

Preferred Qualifications:

• Experience in the tech or software industry (B2B SaaS preferred)
• Familiarity with marketing automation tools and CRM systems