Growth Marketing Manager, SMB

Responsible Marketing Growth, SME

The Responsible Marketing Growth, SME, will serve as a strategic partner for our Construction Territory team in AMER and will drive key growth initiatives to build pipeline and drive net new Annual Contract Value (ACV). This role requires expertise in managing 1-to-many programs and channels such as webinars, programmatic display, emails, and various Account-Based Marketing (ABM) strategies, with a close partnership with sales.

At Autodesk, we're helping people imagine, design, and create a better world. As a global leader in 3D design, AECO, and entertainment software, we foster innovation within almost every industry you can think of. Our Emerging Business Team is pivotal in driving growth and attracting new logos within the SMB sector. We are seeking a talented and driven Responsible Marketing Growth to join our team and spearhead our demand generation efforts.

Responsibilities

Demand Generation and Growth Marketing Strategy Development

• Develop and execute a comprehensive demand generation strategy for the Growing SMB Vertical (Territory) to support our growth goals
• Ensure strategies align with company goals, integrating with product priorities, sales initiatives, and marketing objectives

Cross-functional Collaboration

• Work closely with sales teams to understand their objectives, challenges, and feedback
• Align strategies and campaigns with sales goals to support lead and pipeline generation
• Facilitate sales and marketing alignment by obtaining insights, sharing campaign performance, and adjusting tactics based on sales feedback
• Collaborate with sales and product teams to develop messaging, positioning, and outreach tactics that engage prospects and accelerate pipeline generation

Campaign Planning and Execution

• Plan and implement omni-channel campaigns across email, paid channels, and webinars
• Forecast, track, and report on campaign performance
• Run experiments in new channels and test campaign variables to optimize performance

Lead Generation and Nurture

• Own omni-channel lead generation programs, partnering closely with our Automation and Operations teams
• Oversee the lead lifecycle from lead creation through sales handoff, including lead generation, timely sales follow-up, and reporting
• Create repeatable, scalable, always-on nurture programs that drive SQLs, meetings, and pipeline

Minimum Qualifications

• Minimum 5 years of experience in growth or demand generation marketing with a strong track record of driving pipeline and revenue
• Experience running broad and tactical ABM programs and partnering closely with Sales
• Strong knowledge of webinars, programmatic display programs, and email campaigns
• Ability to develop and execute marketing strategies and campaigns that align with sales goals
• Excellent analytical, communication, and collaboration skills