Senior Field Marketing Manager, Design & Manufacturing, Americas

Senior Field Marketing Manager, Design & Manufacturing, Americas

Autodesk is hiring a Senior Field Marketing Manager to accelerate growth for Design & Manufacturing solutions across North America. This person will be part of a geo-based Marketing team which generates demand for Autodesk's platform and solutions through account-based motions, field marketing, and partner marketing, in alignment with the geo's Sales priorities. The Senior Field Marketing Manager role is ideal for someone who enjoys translating go-to-market priorities into marketing programs that reach the ideal customer and drive account engagement, pipeline generation, and revenue impact. The successful candidate will work closely with Sales, Account-Based Marketing, Campaign Strategy, Industry Strategy, Marketing Operations, Technical Sales, and Partner Marketing teams. Key priority areas of focus include digital factories; connected data and lifecycle management; and product design. This is a role for someone who combines strategic thinking with operational execution, thrives in a matrixed environment, and enjoys proactively crafting programs and events that deliver measurable business outcomes.

Responsibilities

• Partner with Sales and cross-functional Marketing teams to plan and execute regional marketing programs aligned to business priorities and expansion growth opportunities across North America.
• Create and manage multi-channel demand generation – digital campaigns, webinars, 1st and 3rd party events, and additional channels – to drive account engagement and pipeline.
• Design engagement strategies that reach key buying group members across targeted accounts, aligning messaging and channel mix to the buying journey.
• Adapt global campaigns, content, and marketing priorities into regionally relevant programs that can scale across North America's customer segments.
• Develop or customize campaign messaging, presentations, customer-facing assets, and sales enablement materials that support marketing programs and customer engagement.
• Leverage intent data, engagement signals, performance insights, marketing automation, and AI-enabled tools to optimize targeting, improve conversion, and maximize overall effectiveness.
• Monitor and report on program performance, including engagement, pipeline contribution, and conversion metrics, and drive continuous improvement.
• Collaborate with Partner Marketing, Campaign Development, Content Studio, Marketing Operations, and Analytics teams to improve execution, extend campaign coverage and customer reach, and strengthen effectiveness.
• Help scale successful programs by standardizing best practices and improving workflows which can be adopted by extended teams.

Minimum Qualifications

• Degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in B2B SaaS field marketing, demand generation, campaign orchestration, or account-based marketing.
• Strong understanding of customer engagement strategy, pipeline acceleration, and account-based marketing motions.
• Experience designing and executing integrated demand generation and nurture programs across digital and field channels.
• Established skills in event management and tradeshow logistics. Ability to travel a few times a quarter.
• Experience working with marketing automation, CRM, intent, and engagement platforms such as 6sense, Salesforce, Marketo, LinkedIn Campaign Manager, Allocadia, and AI-enabled marketing tools.
• Strong analytical skills with experience interpreting engagement, pipeline, conversion, and campaign performance metrics.
• Experience leveraging data and engagement insights to optimize targeting and campaign performance.
• Strong collaboration and stakeholder management skills, with experience working effectively in a matrixed organization.
• Ability to balance self-motivated strategic thinking with hands-on execution in a fast-paced environment.
• Excellent written and verbal communication skills, including experience developing presentations, campaign messaging, and executive-ready materials.
• Preferred Qualifications
• Experience marketing to manufacturing, construction, utilities, or adjacent industries.
• Familiarity with buying group engagement strategies or account prioritization frameworks.
• A perspective on where AI-enabled marketing is heading and how to apply it.