Business Analytics Lead - Marketing & Customer Analytics

Business Analytics Lead

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Business Analytics Lead within PNC's Balance Sheet Analytics & Modeling Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA or Tysons Corner, VA. This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. As a Business Analytics Lead, you will join a newly formed team dedicated to supporting our Consumer and Small Business deposit marketing programs. Your work will directly influence how we attract new customers, optimize campaign performance, and demonstrate the value of marketing investments.

In this role, you will design experiments, measure campaign performance, find insights to power actionable recommendations, and use a variety of analytical techniques to power the future growth of PNC Marketing. We are seeking a sharp, analytical thinker with expertise in marketing analytics—someone who can connect marketing campaigns to business results and help shape the future of deposit marketing at PNC.

Job Responsibilities:

• Direct Marketing Analytics: Lead analytics for direct mail and direct response campaigns including test design, audience selection, campaign measurement, and insight generation.
• Experimental Design: Develop campaign test designs with holdout groups, synthetic control groups, or other test design methodologies to enable accurate incrementality analysis.
• Cohort and Vintage Analysis: Monitor the quality and longevity of acquired customers using cohort and vintage analysis techniques.
• Dashboards & Reporting: Create modern dashboards (Tableau preferred, Power BI acceptable) to track campaign performance, customer acquisition, and business quality.
• Attribution: Run match-back analysis and different attribution techniques to properly handle conversions across channels.
• Strategic Thinking: Move beyond descriptive reporting to provide prescriptive insights with actionable recommendations to power future growth for marketing team.
• Communication: Present complex analytical results with recommendations to technical and non-technical audiences, including senior leadership.

Preferred Skills & Experience:

• At least 5 years of experience in analytics with a strong background in direct response marketing.
• Bachelor's or master's degree in a quantitative field (Economics, Statistics, Mathematics, Computer Science, or related).
• Experience with statistical testing methodologies and A/B testing (control groups, statistical significance, multivariate testing).
• Strong technical proficiency in: SQL, Python (JupyerHub Notebooks), Hadoop, and dashboarding tools (Tableau/Power BI).
• Experience with cohort/vintage analysis, multi-touch attribution, meta-analysis, list segmentation strategies, and incrementality measurement.
• Excellent written and verbal communication skills, able to translate data results into actionable recommendations which improve PNC Marketing.
• Highly motivated, eager to learn new analytical concepts, and willing to take ownership of projects to drive results.
• Strategic thinker with vision and a collaborative approach to working with team and business partners.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Bachelors

No Required Certification(s)

No Required License(s)

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards.

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.