Business Analytics Lead - Marketing & Customer Analytics

Business Analytics Lead

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Business Analytics Lead within PNC's Data, Model & Analytics Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA, Washington, DC and Tysons, VA. At PNC, we're redefining how data powers marketing for our wealth management and corporate banking accounts. This isn't about quick wins or mass market campaigns, it's about account-based marketing that deepens relationships across our Wealth Management and Private Banking lines of businesses.

In this new, strategic role, you'll transform complex engagement data into actionable insights that guide marketing and sales teams through long, nuanced funnels. You'll design measurement frameworks, build dashboards, and uncover trends that influence customer decisions months—or even years—down the line. We're looking for a sharp, analytical thinker with expertise in account-based marketing and marketing analytics, someone who can connect marketing activity to business outcomes and help shape the future of marketing at PNC. This is more than reporting, it's about using data to drive strategy and growth.

Role Overview:

• Audience Selection & Segmentation: Build waterfalls and segmentations for campaign lists; implement targeting rules for precision in ABM campaigns.
• Test Design & Measurement Planning: Develop campaign test designs with clearly defined KPIs; establish frameworks to measure marketing's impact on the sales funnel.
• Analytics & Insights: Execute campaign measurement and generate actionable insights; track engagement and conversion trends across long lead times; use analytics to inform marketing strategy and optimize performance.
• Dashboards & Reporting: Create modern dashboards (Tableau, Power BI) for campaign performance; deliver reporting that connects marketing activity to funnel progression.
• Strategic Enablement: Partner with internal teams and external data providers to build ABM capabilities; help define processes and best practices for marketing measurement.

Preferred Skills and Experience:

Analytics experience supporting wealth management is preferred. Proven ability to connect marketing activity to sales funnel progression. Strong technical proficiency in: Python, Hadoop, and Tableau. You are a strategic thinker with the ability to translate complex business questions into analytical frameworks and actionable recommendations. You have experience working with and communicating effectively with stakeholders. You are an independent thinker and learner with the ability to thrive in an evolving environment.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.