Marketing Business Analytics Lead - Retail Lending Growth Marketing

Business Analyst

Company Overview: PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in our team and are seeking an innovative thought leader to build the foundation of our updated talent profile. We are seeking an initiative-taking and experienced business analyst to join our growing team to support delivery of high-impact marketing strategies. If you are passionate about bringing analytical rigor to decision making, serving as a team-wide mentor and coach to enable the team to access, interpret, and apply relevant data to marketing strategies, and building foundational marketing insights capabilities that provide actionable performance insights at the client, portfolio, product, campaign, or test-cell level, we want to hear from you.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company's success. This position is based in one of the following PNC office locations with occasional remote opportunities: Cleveland; Chicago; Philadelphia; or Pittsburgh.

Specific Job Requirements to Include:

• A fungible skill set, with the ability to nimbly flex support based on the highest priority needs.
• Effective storytelling: ability to influence others to align with proposed growth strategy, economic optimization, and acquisition levers through written and verbal communication.

Ideal Candidate:

• Strategic problem solver, who brings data-based solutions to solve complex business challenges.
• Creative, innovative thinker who is comfortable implementing new ways of working.
• “Owner mentality,” with desire to cut through clutter and deliver results in white space opportunities, proven record of building a path where one has not been set before.
• Demonstrates strong written and oral communication skills, including the ability to influence partners and drive cross-functional alignment.
• Has experience delivering high impact strategic analysis to drive business decisions.
• Brings multiple stakeholders together to activate around a common vision and builds consensus among partners.
• Champions change and is energized by a challenge.

Job Description:

• Team leadership role to enable data-based rigor and strategic direction; serving as an analytic mentor to team members.
• Support high-priority areas of marketing need to create exposure to various marketing functions, with particular focus on Retail Lending (Home Lending, Student Lending, Auto Lending and Personal Lending) Acquisition and Growth.
• Liaison with Marketing Analytics team to leverage performance analytics to enable informed decision making and define KPIs.
• Manage the monthly Marketing Business Review deck creation (Retail Lending – Home Lending, Student, Auto and Personal) in conjunction with Marketing Analytics.
• Support the development of the strategic testing roadmap to constantly learn while also optimizing response across products, channels, and creative campaigns.
• Mentors team members on analytic tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
• Conceptualize, develop, and continuously optimize analytical solutions for executive management to enable data driven decision making.
• Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Preferred Skills

Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning

Competencies

Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies