Senior Portfolio Analytics & Strategy Manager - Marketing & Customer Analytics

Senior Portfolio Analytics & Strategy Manager

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success.

As a Senior Portfolio Analytics & Strategy Manager within PNC's Balance Sheet Analytics & Modeling Marketing & Customer Analytics organization you will be based in Pittsburgh or Philadelphia, PA, Wilmington, DE or Tysons, VA. This role is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager's discretion.

Role Overview: At PNC, we're building the next generation of credit card experiences and data-driven marketing is at the heart of that vision. As a Senior Portfolio & Strategy Manager supporting Credit Card Marketing Strategy, you will lead a team of analysts and collaborate with cross-functional partners to shape and execute data-driven strategies that drive customer acquisition, engagement, and portfolio growth. This is a high-impact leadership role where you'll bring together analytical rigor, marketing strategy, and customer insights to influence key decisions across the credit card business. You'll work closely with senior stakeholders to develop innovative marketing approaches, optimize performance, and champion a culture of experimentation and continuous improvement.

Job Responsibilities:

• Lead a team of analysts to deliver actionable insights and strategic recommendations for credit card marketing initiatives.
• Own the end-to-end analytics strategy for acquisition campaigns, ensuring alignment with business goals and customer needs.
• Partner with Marketing, Digital, Risk, and Product to translate data into high-impact strategies.
• Drive performance optimization by identifying opportunities to improve conversion, efficiency, and ROI through advanced analytics and testing frameworks.
• Champion innovation by exploring new data sources, customer signals, and tools to enhance personalization and targeting capabilities.
• Influence executive decision-making by delivering compelling insights and presenting strategic recommendations to senior leadership.

Preferred Skills & Experience:

• 8+ years of experience in marketing analytics, credit cards, consumer banking, or a related data-driven role, with at least 5 years in a leadership or managerial capacity.
• Proven ability to lead and develop high-performing analytical teams.
• Strong proficiency in data tools (SQL, SAS, Python, or similar) and experience working with large, complex datasets.
• Strategic thinker with a deep understanding of customer behavior, marketing performance metrics, and portfolio dynamics.
• Excellent communication and storytelling skills, with the ability to influence stakeholders at all levels.
• Prior experience in banking or financial services preferred.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
• Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Banking Products, Big Data Management and Analytics, Business Analytics, Credit Risk, Mathematics of Financial Instruments, Operational Risk, Predictive Analytics, Pricing Models and Analytics, Regulatory Environment - Financial Services

Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry experience is typically 8+ years. At least 5 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Bachelors

No Required Certification(s)

No Required License(s)

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards.

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.