Client Marketing Consultant (professional Services) - Remote Eligible

Client Marketing Consultant (Professional Services)

The Client Marketing Consultant serves as a trusted advisor and marketing solution expert, providing restaurant marketing and growth expertise to our partners using Popmenu's professional services. This role will be responsible for managing the marketing project relationship with independent restaurant owners, as well as providing timely, tailored solutions to address the evolving, unique marketing challenges of each partner. In this role, we expect 25% capacity to be attributed to partner relationship management in relation to marketing projects, and 75% to marketing project management. This includes conducting research and staying updated on industry trends to provide innovative and unique marketing solutions.

What You Will Be Responsible For:

• Partnering with Restaurant Owners: Build strong, consultative relationships with restaurant owners and serve as the primary project lead for SMB marketing engagements. Collaborate with partners to define current and future business needs, oversee onboarding and new marketing initiatives, and ensure clear, proactive communication throughout the project lifecycle. Work cross-functionally with account teams and key stakeholders to drive impact-focused partnerships that deliver measurable business outcomes.
• Strategic Project Management: Own a portfolio of SMB partners and lead end-to-end delivery of marketing projects with a focus on measurable outcomes and long-term retention. Define project scope, timelines, and success metrics, ensuring alignment across internal stakeholders and partner teams. Regularly assess project workflows and overall account health, proactively re-engaging non-responsive or at-risk partner projects, and manage escalations with professionalism, driving toward constructive resolutions and sustained project success. Collaborate with Sales, Product, and CX to coordinate resources, remove roadblocks, and translate partner feedback into ongoing improvements.
• Marketing Campaign Management: Develop and execute integrated, data-informed marketing campaigns by leveraging a full mix of channels, including email, SMS, paid media, and additional digital tactics. Partner with the content team to ensure all creative assets align with the brand strategy and voice. Continuously evaluate emerging marketing and product opportunities, provide strategic consultation to partners, and deliver clear performance reporting with a focus on ROI and ongoing optimization.
• Technology and Marketing Consulting: Develop engaging, scalable resources that enable partners to fully realize the value of Popmenu's marketing platform. Clearly articulate the strategic impact of key features (e.g., blogs, SMS, email, and other tools) on guest engagement, revenue growth, and brand differentiation. Stay ahead of emerging trends in hospitality and restaurant marketing, applying these insights to shape recommendations and enhance the effectiveness of partners' programs. Partner closely with the sales team to identify opportunities for additional services, consulting partners on how to accelerate growth and expand their marketing investments over time.