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Product Marketing Leader

Define and scale PortSwigger's Product Marketing operating model across GTM teams
Knutsford, England, United Kingdom
Senior
2 weeks ago
PortSwigger

PortSwigger

Develops web application security tools and training, best known for its Burp Suite platform used by penetration testers and researchers.

1 Similar Job at PortSwigger

Product Marketing Role

Burp Suite technology is trusted by over 18,000 organizations worldwide, including Microsoft, Amazon, and NASA. As we continue to expand our product portfolio and deepen our presence in enterprise markets, we're investing in Product Marketing as a critical capability across Product, Sales, and Go-to-Market.

Product Marketing at PortSwigger is at an inflection point.

We have strong foundations: world-class technology, a passionate technical audience, and emerging Product Marketing capability. What we need now is experienced leadership to turn this into a coherent, durable function that creates clarity from complexity and scales with the business.

This role is not about producing more assets. It's about defining how Product Marketing works at PortSwigger and raising the bar across positioning, launches, and cross-functional alignment.

PortSwigger is a company built around a simple belief: security should empower people, not slow them down. We create world-class tooling that helps security teams and developers uncover and fix real vulnerabilities, the kind that actually matter. Our products are crafted with care, backed by deep research, and shaped by a relentless drive to make the web safer for everyone.

We're a successful, engineering-led organization where small squads are empowered to take forward work in a suitable way, high-leverage work. Curiosity fuels us, craftsmanship defines us, and mutual support keeps us growing together. Here, you'll have real agency, clear direction, and the freedom to push boundaries, supported by thoughtful coaching and a culture that values learning as much as delivery.

You'll join the Growth Tribe, focused on helping more of the right customers discover, understand, adopt, and succeed with PortSwigger—turning deep technical value into clear outcomes across the full go-to-market journey.

Define Product Marketing strategy and operating model:

  • Establish a clear Product Marketing mandate, operating rhythm, and standards.
  • Define what Product Marketing owns, influences, and supports across Product, Sales, Customer Success, and Marketing.
  • Create lightweight but effective processes for intake, prioritization, and launches.

Drive our strategic positioning and narrative:

  • Define and maintain clear positioning across products and capabilities.
  • Create a coherent market narrative that balances technical depth with buyer clarity.
  • Make hard trade-offs on messaging to avoid fragmentation as the portfolio grows.

Lead launch strategy and execution:

  • Set the standard for confident, coordinated product and feature launches.
  • Partner with Product and GTM teams to align roadmap context, messaging, and timing.
  • Ensure launches translate into real-world impact across sales, marketing, and customers.

Be a commercially credible GTM partner:

  • Work closely with Sales leadership to align positioning, pricing, packaging, and enablement.
  • Use market insight and deal feedback to address objections and reduce friction in the sales cycle.
  • Prioritize Product Marketing work based on business impact, not volume.

Coach and develop Product Marketing capability:

  • Support and develop Product Marketers in thinking, craft, and execution.
  • Raise quality through feedback, shared frameworks, and reusable artifacts.
  • Act as a hands-on leader: close to the work, but focused on leverage and consistency.
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Product Marketing Leader
Knutsford, England, United Kingdom
Marketing
About PortSwigger
Develops web application security tools and training, best known for its Burp Suite platform used by penetration testers and researchers.